Ideate, Brainstorm, Create
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Ideate, Brainstorm, Create: Sharpen Your Creative Edge(SAGE Back to Basics)

Ideate, Brainstorm, Create: Sharpen Your Creative Edge(SAGE Back to Basics)


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About the Book

Creativity is the heart of innovation and the soft skill that makes us better and smarter than our fellow nemesis—Artificial Intelligence. The book is the retelling of ideation, brainstorming, creativity tips and best practices which if used judiciously can work wonders for business professionals. Ideate, Brainstorm, Create is for all practitioners who are looking to grow their talent and skills to be remarkable in their daily jobs.  SAGE Back to Basics is a distilled compilation of proven and timeless ideas and best practices for new-age and experienced leaders alike. The hand-picked collection of books—on management, leadership, entrepreneurship, branding and CSR—offer advice from management experts whose knowledge and research has impacted and shaped business and management education.  Other books in the series: Timeless Leadership | Advertising and Branding Basics | Leadership Lessons from Dr Pritam Singh | Corporate Social Responsibility in India | Basics of Entrepreneurship | Human Resource Development Insights | Building Professional Competencies | Timeless Management | Soft Skills for Workplace Success

Table of Contents:
PART I IDEATE Principals of Ideation - June A. Valladares Keeping Track of Ideas - June A. Valladares David versus Goliath, AKA Small versus the Big Idea - Linda Conway Correll George and Arpan Yagnik PART II BRAINSTORM Defining the Creative Process Today - Linda Conway Correll George and Arpan Yagnik Training for Your Creativity Marathon - Linda Conway Correll George and Arpan Yagnik Creative Aerobic 1 (CA1)—The Facts, Just the Facts - Linda Conway Correll George and Arpan Yagnik Creative Aerobic 2 (CA2)—New Nomenclature—It Is What It Isn’t - Linda Conway Correll George and Arpan Yagnik Creative Aerobic 3 (CA3)—It’s the Same, Only Different - Linda Conway Correll George and Arpan Yagnik Creative Aerobic 4 (CA4)—Refining Defining - Linda Conway Correll George and Arpan Yagnik Verbal Four-/For-/Foreplay - Linda Conway Correll George and Arpan Yagnik Body English (It’s Not Just About Golf) - Linda Conway Correll George and Arpan Yagnik How the Professionals Do It Linda - Conway Correll George and Arpan Yagnik Every Body (Copy) Needs a Slogan, Sometime - Linda Conway Correll George and Arpan Yagnik PART III CREATE Creativity in Action: Stories to Aspire and Inspire - Arie Ruttenberg and Shlomo Maital So—How in the World Do You Create? - Arie Ruttenberg and Shlomo Maital Build Your Creativity Muscles: 10 + 1 Exercises for Heavy-Lifting Change-the-World Innovators - Arie Ruttenberg and Shlomo Maital


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Product Details
  • ISBN-13: 9789391138769
  • Publisher: Sage Publications India Pvt Ltd
  • Publisher Imprint: Sage Publications India Pvt Ltd
  • Language: English
  • Series Title: SAGE Back to Basics
  • ISBN-10: 9391138764
  • Publisher Date: 12 Jul 2021
  • Binding: Digital (delivered electronically)
  • No of Pages: 244
  • Sub Title: Sharpen Your Creative Edge


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Ideate, Brainstorm, Create: Sharpen Your Creative Edge(SAGE Back to Basics)
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Ideate, Brainstorm, Create: Sharpen Your Creative Edge(SAGE Back to Basics)
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