Encyclopaedia of Business Environment
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Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
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Encyclopaedia of Business Environment

Encyclopaedia of Business Environment


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About the Book

This Encyclopaedia contains a thorough analysis of the external influences that affect business activity Theory is backed up by a wealth of statistical data, commentary and mini case studies. this encyclopedia contains three books that are divided into themes which have a range of activities for delegates to complete, putting the training into context and relating it to their own situation and business. this volumes offer an accessible approach to subject area with a strong focus on the business rather than purely an economic context. The style is practical and case study led rather than theoretical and academic. The practical implications of the business environment, outlining the key environmental influences (economic, social legal) as an aid to developing an appreciation of business strategy at every level this Encyclopaedia is designed to cater for all student studying: an undergraduate or postgraduate module in the business environment area the new Managing in a Strategic Business Context module. A global perspective prevails throughout and student will appreciate the characteristics and prime features of the competitive economic legal political social, Technological and ecological environments and their in fluency on organizations both now and in future scenarios. these books also stresses that these elements of the environment are inter connected and offers an integrated approach.

About the Author :
Sandeep Sharma, after spending 16 years in the corporate world primarily in Sales & Marketing, such as Planning, Budgeting, Distribution, Launching & Promotional activities Revenue qeneration & recovery Recruitment, Sales Training, Leading a sizeable Sales force, Key Account Management, Business area administration, New Market Development Customer Care & Retention, Franchisee, Channel & Sales Mgt., Corporate Sales., where he held respectable positions, with Wharton Educational Consultants Ltd. Singapore as a Country Manager based at Kuala Lumpur, Malaysia Group Usha as a Head & Marketing Manger Koshika telecomm Ltd. (Usha fone) U.P (West ) as Sr. Regional Manager, Living Media india Today Group as Sales Manger, Magna Overseas Pvt. Ltd. (N. Delhi ) as Sales Manager. Later on Mr. Sharma, Took to teaching management students & in the last few years he has taught as visiting faculty with various Rai Foundation Colleges Currently he is working as Sr. general Manager, (Head Mktg.) as well as a core Management faculty with NSB School of Business new Delhi He did his MBA from Nothgham Trent University (U. K) Olympia Business School, Kuala Lumpur, Malysia and L.L.B & m.Com from C.C.S University. He has served as a member in many professional bodies and is a trainer for sales force with many agencies He has published couple of research papers and at present pursuing research.


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Product Details
  • ISBN-13: 9789390321346
  • Publisher: Anmol Publications Pvt. Ltd
  • Publisher Imprint: Anmol Publications Pvt. Ltd
  • Language: English
  • ISBN-10: 9390321344
  • Publisher Date: 30 Jun 2009
  • Binding: Digital (delivered electronically)
  • No of Pages: 301


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