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Home > Mathematics and Science Textbooks > Biology, life sciences > Zoology and animal sciences > Persuasive Presentations
Persuasive Presentations

Persuasive Presentations


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About the Book

In spite of achieving the highest milk production, the performance of Indian cattle has been extremely poor and average milk yield is far below the yield in other countries. Poor performance of indigenous cattle is due to more populations of non-descript animals and inadequate exploitation of their productivity because of poor nutritional and managemental factors. In spite of more number of non-descript animals, certain breeds of Indian cattle (Bos indicus) yields good amount of milk and also well adopted for harsh Indian climate. Various selection methods based on different measures of persistency have been applied in the past. The molecular genetic markers in breeding programs could make selection more precise and efficient. Some of these markers are called candidate genes like GH genes, which are usually selected because of their biological significance on the quantitative traits of interest. The book entitled Lactation Persistency and its Association with Bovine Growth Hormone Gene authored by Shweta Sachan and I D Gupta has been designed to meet the needs of the research scholars, teachers, and scientists associated with Animal Genetics and Breeding. The work described in this book is the research work of M.V.Sc. dissertation entitled Genetic analysis of lactation persistency and its association with genetic variants of bovine growth hormone gene in Sahiwal cattle. The content in the book represents an attempt to summarize and consolidate a considerable amount of information relative to the lactation persistency and its association with bovine growth hormone gene. Each section of the book provides a structured approach to learning by covering the topics in a uniform and systematic format.

About the Author :
Dr. K. Stevenson is an Associate Professor and former Head, Department of Communication & Journalism and Chairman, Board of Studies at Osmania University, Hyderabad, India. He was In charge Director, Educational Multi Media Research Centre, OU. He has nearly two decades of experience in teaching Communication and allied subjects including Print journalism, Advertising, Corporate Communication and Communication Research at the Department of Communication and Journalism. A recognised research supervisor, he has guided M. Phil students and Ph.D. scholars. Dr. K. Stevenson, an active researcher, worked on a few Andhra Pradesh Government funded projects He is the recipient of the Best Teacher Award in Public Relations.Dr. Stevenson has authored lessons on Public Relations, Editing and Media Research for the distance education programmes of leading Universities in India. He has published several articles in mass media journals and newspapers. He has presented papers at several national and international seminars/conferences on a wide range of media issues. He also served the Department of Communication, College of Applied Sciences, Nizwa, under the Ministry of Higher Education, Sultanate of Oman. His areas of interest include Conflicts, Violence, Media Relations and Advertising.


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Product Details
  • ISBN-13: 9789355943064
  • Publisher: Concept Publishing Company Pvt. Ltd.
  • Publisher Imprint: Concept Publishing Company Pvt. Ltd.
  • Language: English
  • ISBN-10: 9355943067
  • Publisher Date: 30 Jun 2021
  • Binding: Digital (delivered electronically)
  • No of Pages: 84


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