Communication for Behavior Change
Home > Society and Social Sciences > Society and culture: general > Cultural and media studies > Media studies > Communication for Behavior Change: Volume lll: Using Entertainment–Education for Distance Education(Communication for Behavior Change)
Communication for Behavior Change: Volume lll: Using Entertainment–Education for Distance Education(Communication for Behavior Change)

Communication for Behavior Change: Volume lll: Using Entertainment–Education for Distance Education(Communication for Behavior Change)


     0     
5
4
3
2
1



Available


X
About the Book

A valuable resource for creating distance education programs for radio, TV, Internet and mobile, using an entertainment–education approach. This volume explains how to integrate education into an entertaining format so that it holds people’s attention while enabling them to improve their health and lifestyle. It also demonstrates how mobile technologies can be used for educating frontline health workers as well as the communities they serve. This book offers many examples of such programs and provides essential guidance on: • Understanding precisely what knowledge must be imparted to the communities and how. • Why mobile technology is the new and most important platform for delivering educational content. • How educational programs can be designed for developing countries in a sustainable way.  

Table of Contents:
Preface Acknowledgments PART 1: PROJECT DEVELOPMENT AND MANAGEMENT Esta de Fossard Providing Distance Education through Edu-tainment Managing the Edu-Tainment Project Starting Up the Edu-Tainment Project The Curriculum Guide PART 2: FOR THE WRITER The Role of the Writer for Edu-Tainment Programming Edu-Tainment Formats—Radio: The Fictional Workshop Edu-Tainment Formats—Radio or TV: The Drama Series Edu-Tainment Formats: The Drama Serial and Synergistic Programming Edu-Tainment Formats—TV or Radio: The Magazine and Reality Programming Edu-Tainment Formats—The Case Study: TV, CD, DVD or Video PART 3: AUXILIARY AND SUPPORT MATERIALS Support Materials for Edu-Tainment Programs PART 4: THE INTERNET AND DISTANCE EDUCATION Michael Bailey The Significance of Accessible Health Information The Global End-to-End Media Distribution Process Context Key Challenges How to Make It Happen Summary Appendix Endnotes References Index

About the Author :
Esta de Fossard is part-time Lecturer, Johns Hopkins University, Washington, D.C., USA. She was a senior communication advisor at Johns Hopkins University’s Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California and Ohio, as well as at George Mason University in Virginia. de Fossard has served as an international freelance consultant for numerous projects using radio or television for behavior change or classroom education. Her role involves assisting with curriculum design, training, production, and evaluation of the media campaign. Her practical experience in using media for behavior change spans 60 countries in Asia, Africa, and Latin America. She is also a prolific author with more than 50 books, both for adults and children, to her credit. She recently received The Heritage Award from Johns Hopkins University, a prestigious award that reflects ‘the University’s gratitude and appreciation to its alumni and members who have contributed outstanding service to the progress of the university over an extended period of time’. Her books on Social or Behavior Change include: 1. “Communication for Behavior Change” series (with SAGE India) Volume 1: Writing and Producing Radio Dramas (2005) Volume 2 (with John Riber): Writing and Producing for Television and Film (2005) Volume 3 (with Michael Bailey): Communication for Behavior Change: Using Edu-tainment for Distance Education in Community Work (2008). 2. How to Design and Produce Radio Serial Drama for Social Change: A Program Manager’s Guide. 3. How to Write a Radio Serial Drama for Social Development: A Script Writer’s Manual. 4. Writing for Interactive Radio Instruction. Michael Bailey is the Senior Country Advisor for the mPowering Frontline Health Workers Partnership. He has worked in the development and management of software applications for distance education and decision-making support for over 15 years. While with Johns Hopkins Bloomberg School of Public Health Center for Communication Programs, he designed and developed training systems for strategic health communication and leadership in many countries, a primary medical training system in Egypt for pharmacists, the national decision-support system for the Government of Jordan and has supported the adaptation and deployment of mobile-based distance learning program for midwives in Nigeria and frontline health workers in India and Pakistan.


Best Sellers


Product Details
  • ISBN-13: 9789351507598
  • Publisher: Sage Publications India Pvt Ltd
  • Publisher Imprint: Sage Publications India Pvt Ltd
  • Edition: Revised edition
  • Language: English
  • Returnable: N
  • Sub Title: Volume lll: Using Entertainment–Education for Distance Education
  • Width: 184 mm
  • ISBN-10: 9351507599
  • Publisher Date: /12/2016
  • Binding: Paperback
  • Height: 241 mm
  • No of Pages: 312
  • Series Title: Communication for Behavior Change
  • Weight: 510 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Communication for Behavior Change: Volume lll: Using Entertainment–Education for Distance Education(Communication for Behavior Change)
Sage Publications India Pvt Ltd -
Communication for Behavior Change: Volume lll: Using Entertainment–Education for Distance Education(Communication for Behavior Change)
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Communication for Behavior Change: Volume lll: Using Entertainment–Education for Distance Education(Communication for Behavior Change)

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!