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Buss Research Methodology-CD

Buss Research Methodology-CD


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About the Book

The book is designed to contain a judicious blend of the theory and practice of business research and understanding and applications of statistical methodology. It is written in simple language with lucid presentations and reader-friendly illustrations especially in use of statistical packages for statistical analysis. The book should be self-sufficient for MBA students to understand and apply the research methods for carrying out complete research projects from concepts to conclusions and finally report witting.

Table of Contents:
1.Introduction-Scope and Applications of Research (Research is Not an Option-It is Essential for Survival and Growth) 2. Concepts and Tools for Business Research 3. Research Process 4. Research Design 5. Measurement Scales 6. Primary and Secondary Data and Their Sources 7. Collection and Preparation of Data 8. Presentation of Data. 10. Simple Correlation and Regression 11. Statistical Inference 12. Analysis of Variance 13. Non-Parametric Tests 14. Multivariate Statistical Techniques 15. Report Writing 16. Ethics in Business Research Appendix I Indicative Topics for Business Research Appendix II Excel-A Tool for Statistical Analysis Appendix III Introduction to IBM SPSS Statistics Glossary Some Other Useful Books on Business Research Methodology Statistical Tables Answers Index

About the Author :
Dr T N Srivastava has been a visiting faculty in NMIMS University for about 13 years, and has been on their board of studies for Decision Sciences. He is a retired Chief General Manager, reserve Bank of India. He obtained his doctorate degree in Statistics under the guidance of Late Padmabhushan Dr S V Huzurbazar. He has authored/edited five books, and published 35 articles/papers in reputed American and Indian journals and Economic Times. Shailaja Rego Faculty at NMIMS University, in the Department of Operations. She holds Master's degree in Statistics as well as Master's degree in Business Administration. She has been teaching for the past 12 years, and has guided MBA students in several projects using statistical techniques discussed in the book. She has been invited by CIDA(Canadian International Communication Technology) to present a paper on " Forecasting of Information Communication Technology Growth in India" at an international conference in Canada. She has also been invited by Kingston University, London for Faculty Development.


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Product Details
  • ISBN-13: 9789351340089
  • Publisher: McGraw Hill Education India
  • Publisher Imprint: McGraw Hill Education India
  • Height: 614 mm
  • Spine Width: 63 mm
  • Width: 469 mm
  • ISBN-10: 9351340082
  • Publisher Date: 01 Jan 1980
  • Binding: Paperback
  • Language: English
  • Weight: 426 gr


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