Maximum Success with Linkedin: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams
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Maximum Success with Linkedin: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams

Maximum Success with Linkedin: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams


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About the Book

Table of Contents:
Foreword by David T. Fagan xix Author's Note xxv Preface to the Second Edition xxvii Acknowledgments xxix Introduction: Love at First Click xxxi Internet Databases Are in My Blood xxxii How to Create a Yacht xxxiii Chapter 1: Social Media Is Not Your Father's Marketing 1 Honesty Is King 2 LinkedIn: Your Personal Worldwide Database 4 Who's Having Success with LinkedIn? 4 Understanding the LinkedIn Levels 5 Chapter 2: The LinkedIn Profile:Your Miniwebsite 9 Creating a Powerful Profile 9 How to Make Your Profile Rock! 11 Designing the Perfect Information Box 12 Creating the Ad for You, Inc. 19 Your Summary 19 Filling Out Your Work Experience 24 Adding Sections That Make Your Profile Shine 28 Letting People Know About YourMultiple Personalities 31 Chapter 3: What Goes Around:Giving and Getting Recommendations 33 Social Proof Is the Key to Success 34 Consider Which Contacts You Might Get Recommendations From 35 Get Recommendations from First-LevelConnections 36 Want More Recommendations? Write Some! 39 Know the People You Are Recommending 42 Manage Your Recommendations 42 Get the Social Proof You Need 43 Chapter 4: It's Show Time!Adding Multimedia to Your Profile 45 Add Video to Your LinkedIn Profile 46 Use These Insider Tips Shared byExpert Video Producers 48 Add Promotional Literature to Your Profile 50 Chapter 5: The Finishing Touches:Creating a Rocking Profile 53 Skills & Expertise 53 Languages 56 Education 56 Advice for Contacting You 57 Personal Details 60 Chapter 6: All About Keywords:Optimizing Your Profile to Be Found 61 Four Required Places for Your Keywords 62 Researching Your Competitors 64 Advanced Optimization Strategies 65 Other Places to Optimize Your Profile 66 Where NOT to Optimize Your Profile 68 Moving Sections Within Your Profile 69 Chapter 7: Your Virtual Rolodex:Grow Your Network by Adding Contacts 71 The Magic Number Is 500 72 To Connect or Not to Connect 73 How to Get More Connections 74 How to Start Inviting Contacts 75 Creative Ways to Get More Connections 78 Open Networkers: The Key to Hyper Growth 80 Getting a Paid Open Networking Account 82 Removing a Connection 83 Chapter 8: Your Social Influence Circle:Searching for and Contacting People 85 Using the Advanced People Search 86 Saving Your Searches 89 Making a Personal Connection 90 Contacting Non-First-Level Connections 92 Reaching Second-Level Connections 93 Reaching Third-Level Connections 95 Contacting Groups of People 97 Tag, You're It: Grouping Contacts forTargeted Marketing 98 Messaging More than 50 People 100 Finding Joint Venture Partners on LinkedIn 100 Insider Tips for Contacting Reporters on LinkedIn 102 Finding a Mentor on LinkedIn 106 Final Thoughts on Mentors: Work at the Relationship 111 Chapter 9: Power in Tribes:Joining and Creating Groups 113 Joining Groups 114 Diversifying Your Groups 116 Navigating Your Groups 118 Messaging Group Members 120 Leaving Groups 121 Creating Groups 121 Promoting Your Groups 124 Creating Subgroups for More Influence 126 Building Your Business with Groups 126 A Wise Name and Logo Choice 130 Getting Group Members Engaged 131 A Superstar Group Owner Shares His Secretsof Success 133 Building Website Traffic with Groups 139 Chapter 10: Good Company: Create Your CompanyPage and Follow Other Companies 141 Creating an Engaging Company Page 142 Adding Details About Your Company 144 Creating a Company Status Update 146 Company Page Success Story: Gettinga Massive Number of Leads 148 Making Your Company Page Exciting 151 Prospecting for Business Usingthe Companies Section 152 Contacting People at Your Target Company 153 Using Introductions for Prospecting 154 Leveraging Company Information 155 Follow That Company 156 Using Company Pages to Create Opportunities 157 Chapter 11: Off to Work We Go:Finding Your Perfect Job 159 Why LinkedIn Crushes Job Boards 161 Cracking the Hidden Job Market 164 Turning Your Job Search into aMarketing Campaign 166 Acing the Informational Interview 169 Creating a Job That Does Not Exist 172 Getting the Low-Hanging Fruit 174 Searching Paid Job Listings 176 Searching for Jobs in the Companies Section 178 Looking for Jobs in Groups 179 Turning Your Profile into a Job-Hunting Machine 180 Advanced Profile Tips for Job Seekers 181 Leveraging Your Alma Mater 185 Participating in Groups 186 Searching Your Specialty to Uncover Jobs 187 Upgrading to a Premium Job Seeker Account 187 Doing Research for Your Interview 188 A LinkedIn Job Search Success Story 189 Social Media Job-Hunting Advice froma Career Coach 191 Chapter 12: Successful Selling on LinkedIn:How to Do It Right 197 Social Selling Means Creating Value 199 Create Value First, Then Sell 200 Create Something Amazing and Give It Away 201 Get Ready for Successful Social Selling 204 Search and Research: Build a Highly TargetedProspect List 207 Join Groups to Sell More 210 Start a Group to Create a Ready Market of Targeted Prospects 213 Leverage Your Prospects' Trigger Events 215 Surround Your Target and Capitalize onTeam Buying 218 The Surefire LinkedIn Sales Message 219 Close Your LinkedIn Sales: A Sandler(R) Sales Trainer Reveals How 220 Combine Your Online and Offline Networkingfor Greater Success 225 Networking That Leads to Business: How to DoIt Right 226 Chapter 13: Going Mobile:The Power of LinkedIn on the Go 231 You Can Take It with You 231 LinkedIn Is for Tablets Too 232 Chapter 14: The Daily Approach to Successon LinkedIn 235 Making the Most of Status Updates 235 LinkedIn Etiquette Regarding Updates 237 Clever Ways to Show Up in Network Updates 238 Creating a LinkedIn Goal Statement 238 Powerful Daily Success Activities 239 Turbocharged LinkedIn Success Activities 242 Creating a Leadership Reputation Every Dayon LinkedIn 243 Conclusion: Opportunity Is Knocking at Your Door 247 People Buy People 249 Measure Your Success 251 It's Up to You Now 252 For More Information 253 Index 255

About the Author :
Dan Sherman (Clearwater, FL) is a full-time LinkedIn consultant, trainer, and speaker, who works with companies and entrepreneurs. He has more than 20 years of marketing management experience at successful firms, ranging from Silicon Valley startups to Fortune 500 companies.


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Product Details
  • ISBN-13: 9789339218492
  • Publisher: McGraw Hill Education India
  • Publisher Imprint: India Professional
  • Height: 584 mm
  • Weight: 176 gr
  • ISBN-10: 9339218493
  • Publisher Date: 18 Oct 2014
  • Binding: Paperback
  • Spine Width: 45 mm
  • Width: 391 mm


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Maximum Success with Linkedin: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams
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