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Verbal and Visual Rhetoric in a Media World: (2 Rhetoric in Society)

Verbal and Visual Rhetoric in a Media World: (2 Rhetoric in Society)


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About the Book

Since Aristotle, the study of rhetoric has focused on the persuasive aspect of verbal discourse in the political, forensic and ceremonial domains. Rhetoric deals with doxa, with public discourse and persuasion as they develop in a world with no absolute knowledge, certainty or fixity. Changing cultural and political conditions urge us to discuss the status, scope and value of rhetorical studies as a discipline. One of these conditions is the increasing influence of visual communication. This collection brings together work that examines how rhetoric functions at this moment and how it balances tradition and renewal. It discusses new theoretical perspectives and it proposes different rhetorical analyses of actual topics. A substantial part of the collection focuses specifically on the issue of (new) media discourse and visual rhetoric as it appears in pictures, graphics, cartoons, documentaries and videos.

Table of Contents:
Verbal and visual rhetoric in a media world. Introduction Hilde van Belle 1. Theory and explorations The Words of Other People: the Fundamental Role of Testimony in Rhetorical Argumentation Christopher Tindale In Support of the Weak Rhetoric-as-Epistemic Thesis: On the Generality and Reliability of Persuasion Knowledge Frank Zenker The Function of Rhetoric in the Translation of the Qur'an Hanadi Behairi A Cognitive Supplement to Rhetorical Theory: Potential Benefits from Investigating Neuroscientific Evidence Jens Koed Madsen 2. Rhetorical analysis Time for a Euro Currency Syringe Injection? Bank Crisis Financial Credit Metaphors in 'The Economist' Eric Caers Let's Philosophize. The Rhetoric of Popular Philosophy in Alain de Botton's "Status Anxiety" Jeroen Lauwers Self-deprecation as a Hazardous Humor Technique in Informative Speeches Sarah Gagestein, Bas Andeweg, Jaap De Jong and Martijn Wackers Actio Capital: the Nonverbal Resources of Rhetoric Marie Gelang Teaching for Thinking and Rhetoric: the Contribution of Rhetoric to the Argumentative Writing of Students of a Greek Elementary School Smaragda Papadopoulou & Fotini Egglezou 3. Media discourse British Media Discourse on the Wearing of Religious Symbols Ruth Breeze Women among Themselves. A Discourse Analysis of Relationship Advice in Two Popular Flemish Women's Magazines Maaike Van de Voorde & Martina Temmerman Author-character as Rhetorical Strategy: Constructing the Ethos of the Newspaper Columnist Fernando Lopez Pan & Javier Serrano The Heuristic Function of Rhetoric in Journalistic Discourse: Doxopraxie and Polemic Schematization Veronique Magaud Ethos Under Construction. The Role Switches of Victims and Offenders in News Stories Willem Koetsenruijter Criminals as heroes. News Media Rhetoric in the Heineken Kidnap Case Janno Lanjouw & Peter Burger 4. New Media Netoric. An Approach to New Media Rhetoric Petra Aczel 'OMG. You ready?' Rhetorical Argumentation in Gossip Celebrity Blogs Margarita Esther Sanchez Cuervo Rhetorical Strategies on User-Contributory Sites Anna Tereszkiewicz A Multimodal Rhetoric of Unity and Persuasion for Global Citizenship: Teaching Students to Be Critical Prosumers of Cultural Artefacts Sue Kuykendall & Matthew Kim 5. Visual Rhetoric Memoria in Documentary Film: How Spectators Remember Sequences and Actualize Public Memory Christoph Sauer The Use of Allusions to Literary and Cultural Sources in Argumentation in Political Cartoons Eveline Feteris Maneuvering Strategically in Political Cartoons: Transforming Visualizations of Metaphors Jose Plug Involvement, Immersion and Intervention: Rhetorical Recruitment of Readers in Social Marketing Message Design Susan Hogben Formulas of Prize Winning Press Photos Jens Kjeldsen A Nice Clip to Get the Judge Favorably Disposed? Paul Van den Hoven

About the Author :
Hilde van Belle is associate professor at the Department of Applied Language Studies at Catholic University Leuven (campus Antwerpen) and board member of Rhetoric Society of Europe.

Review :
This collection of papers makes a significant contribution to the field of rhetoric and the ways in which it needs to develop to help us understand the arguments of today. (Leo Groarke, Provost and Vice-president, University of Windsor)


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Product Details
  • ISBN-13: 9789087281908
  • Publisher: Leiden University Press
  • Publisher Imprint: Leiden University Press
  • Height: 234 mm
  • No of Pages: 505
  • Width: 153 mm
  • ISBN-10: 9087281900
  • Publisher Date: 01 Apr 2013
  • Binding: Paperback
  • Language: English
  • Series Title: 2 Rhetoric in Society


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