Different Brains, Different Approaches
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Book 1
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Book 1
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Home > Business and Economics > Business and Management > Sales and marketing > Advertising > Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female
Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female

Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female


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About the Book

Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball. 'How to Research Trends' is practical, hands-on and offers multiple perspectives on researching trends for professionals and trend students around the globe. lt shows you that researching trends is a skill that combines the intuitive and the analytical. This book is written for everyone interested in human-centred innovation and for everyone interested in learning more about trend research. Trend research includes so much more than just hypes, styles and the latest gadgets. It studies change and provides an analysis of emerging shifts in people's needs and wants. These trend insights are essential during any innovation process as a foundation to create future proof concepts that improve people's quality of life. Based on a 3 step method, you will learn in a hands-on way to scan your environment for signs of change, analyse your trend spots and apply your trend insights to kick start innovation. This book synthesises existing theories, concepts and ideas on trend research. The interviews with experts and students will guide you on your trend journey. This will help you to innovate and create change in the short and long term and execute your own trend research. Don't just read 'How to Research Trends', get yourself into action mode with the 'How to Research Trends Workbook'!

About the Author :
Huub van Osch MBM is creative director, strategist, and owner of two advertising agencies in the Netherlands. Both specialised in neuro advertising. Huub graduated Cum Laude at the Erasmus University with his thesis about male and female neuro cognitive processes.


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Product Details
  • ISBN-13: 9789063694357
  • Publisher: BIS Publishers B.V.
  • Publisher Imprint: BIS Publishers B.V.
  • Height: 210 mm
  • No of Pages: 192
  • Returnable: N
  • Width: 209 mm
  • ISBN-10: 9063694350
  • Publisher Date: 15 Dec 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Successful Neuro Advertising for Male and Female


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