Mixing Metaphor
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Mixing Metaphor: (6 Metaphor in Language, Cognition, and Communication)

Mixing Metaphor: (6 Metaphor in Language, Cognition, and Communication)


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About the Book

Mixing metaphors in speech, writing, and even gesture, is traditionally viewed as a sign of inconsistency in thought and language. Despite the prominence of mixed metaphors, there have been surprisingly few attempts to comprehensively explain why people mix their metaphors so frequently and in the particular ways they do. This volume brings together a distinguished group of linguists, psychologists and computer scientists, who tackle the issue of how and why mixed metaphors arise and what communicative purposes they may serve. These scholars, almost unanimously, argue that mixing metaphors is a natural consequence of common metaphorical thought processes, highlighting important complexities of the metaphorical mind. Mixing Metaphor, for the first time, offers new, critical empirical and theoretical insights on a topic that has long been ignored within interdisciplinary metaphor studies.

Review :
Overall, we found the engaging and thought-provoking book has provided a plethora of fertile starting points for future research in this emergent interdisciplinary area of metaphor studies. It has remarkably input food for thought to prompt and facilitate new tasks and discussions on mixed metaphors that otherwise would have remained blurred and indistinct and opened an inviting and intriguing pathway for dominant but often bombarded CMT as an outlet. Mixing Metaphor is a compilation of 12 chapters by prominent researchers, introduced by Raymond Gibbs, one of the main actors in the field of metaphor studies. It is a highly timely contribution that fills a gap between the pre-theoretical notion of ‘mixed metaphors’, largely known to the (English-speaking) public as something to be avoided as it reflects poor style or even sloppy thinking, and scholarly research on metaphor, where the topic has received little attention.


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Product Details
  • ISBN-13: 9789027267504
  • Publisher: John Benjamins Publishing Co
  • Publisher Imprint: John Benjamins Publishing Co
  • Language: English
  • No of Pages: 283
  • ISBN-10: 9027267502
  • Publisher Date: 18 Mar 2016
  • Binding: Digital (delivered electronically)
  • No of Pages: 283
  • Series Title: 6 Metaphor in Language, Cognition, and Communication


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