Cyberpragmatics: Internet-mediated communication in context(213 Pragmatics & Beyond New Series)

Cyberpragmatics is an analysis of Internet-mediated communication from the perspective of cognitive pragmatics. It addresses a whole range of interactions that can be found on the Net: the web page, chat rooms, instant messaging, social networking sites, 3D virtual worlds, blogs, videoconference, e-mail, Twitter, etc. Of special interest is the role of intentions and the quality of interpretations when these Internet-mediated interactions take place, which is often affected by the textual properties of the medium. The book also analyses the pragmatic implications of transferring offline discourses (e.g. printed paper, advertisements) to the screen-framed space of the Net. And although the main framework is cognitive pragmatics, the book also draws from other theories and models in order to build up a better picture of what really happens when people communicate on the Net. This book will interest analysts doing research on computer-mediated communication, university students and researchers undergoing post-graduate courses or writing a PhD thesis. As of February 2018, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched.

Table of Contents:
2. Introduction; 3. 1. Pragmatics, context and relevance; 4. 2. The presentation of self in everyday web use; 5. 3. Relevance on the web page; 6. 4. Social networks on the internet: the Web 2.0; 7. 5. The virtual conversation; 8. 6. You've got mail; 9. 7. Politeness on the net; 10. 8. Conclusion: Prospects for cyberpragmatic research; 11. References; 12. Index; 13. Name index; 14. Subject index

Review :
A most keen insight into language use in Internet media. Cyberpragmatics is the most updated handbook on the different genres of computer-mediated communication. Its profound and scholarly insightful approach to CMC places the book in the forefront of International research. A thorough and well-documented compilation of the different ways in which Internet applications are transforming our language. A must-read for essayists, journalists and teachers looking for a systematic picture of the impact of the Net on language use. [...] the volume is well written, comprehensive, global, and reflective of the type of pragmatic considerations relevant to evolving human communication in borh digitally mediated and non-mediated contexts. The book reflects a strong foundation in cognitive models of pragmatic analysis, specifically Relevance Theory, as well as innovative thinking related to the consideration of digitally mediated discourse. [...] Cyberpragmatics is a groundbreaking volume that highlights an important area of inquiry for linguists interested in human interaction. [...] The book is an excellent introduction for students and beginning scholars wishing to do work in this area. It also represents an important reference for seasoned scholars [...]. The extensive, updated bibliography is masterfully synthesized in an accessible, sophisticated volume. There is no doubt Yus' work in this area, and this volume in particular, will be foundational as research in cyberpragmatics progresses. Ten years ago, Francisco Yus opened a new field for the research of an increasingly influential and ever-changing aspect of communication, as is the use of language on the Internet, with his work Ciberpragmática. The author's contribution to the birth of this new discipline adds up to his already extensive research and implications of a cognitive pragmatic model such as relevance theory. [...] The work will undoubtedly be interesting for a wide "community of readers', as it deals with a current topic, and does so in a rigorous and also interesting manner. The book reads well and is impressive in the scope of CMC literature summarized, including very recent work on very diverse CMC practices: Yus reviews existing literature for each field, critically examines this literature, adds the results of his own studies (when appropriate) and then always proceeds to make links to cognitive observations inspired by Relevance Theory. His interest in the sense-making and inferencing processes is always grounded in empirical examples and a critical deliberation of context, and his text works well as an introduction to Relevance Theory. The range of discussed practices goes from the by now classic form of e-mail communication, mailing lists and web pages to recent developments in Web 2.0, such as communication on blogs, social network sites, Twitter, or Second Life. Scholars working on these web interfaces will benefit immensely both from Yus’ literature reviews and his critical reinterpretations of existing studies. [...] There is no doubt that Yus’ Cyberpragmatics will be an important and valuable reference work for many future scholars working on CMC. It is an exciting read written by a scholar who has an exemplary overview of the literature and who manages to bring different research strands together in a meaningful and unprecedented way. An intelligent and comprehensive book for understanding the different varieties of interaction on the web. The most complete and actualized pragmatic analysis of cybergenres, discourses and styles. This book provides an insightful and profound view of pragmatics from the perspective of cyber-communication in context. Absolutely essential!. This book is an important and timely contribution to research on the pragmatics of computer-mediated communication. Drawing mainly from cognitive pragmatics, it provides new insights into interaction via such diverse tools as email, chat, twitter or Second Life. Overall, Cyberpragmatics is a worthy member of the well-established Pragmatics & Beyond series by John Benjamins Publishers. While some disparate pragmatic studies of CMC do exist [...], this is the first monograph solely devoted to the topic. A multitude of theoretical and practical studies reviewed throughout the book make it useful for researchers dealing with CMC. [...] the book is interesting and rich in content throughout, and boasts discernment of deeper workings of human communication on the Web as well as a comprehensive review of existing literature.