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Home > Language, Linguistics & Creative Writing > Linguistics > Translation and interpretation > Translating Into Success: Cutting-edge strategies for going multilingual in a global age(XI American Translators Association Scholarly Monograph Series)
Translating Into Success: Cutting-edge strategies for going multilingual in a global age(XI American Translators Association Scholarly Monograph Series)

Translating Into Success: Cutting-edge strategies for going multilingual in a global age(XI American Translators Association Scholarly Monograph Series)


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About the Book

A presentation of case studies that illustrate the state-of-the-art of language management. It covers a cross-section of "sectors", each of which has particular subtleties in language management: software localization; finance; medical devices; and automotives. The book also covers a cross-section of topical and strategic issues: time-to-market; global terminology management; leveraging Internet, intranet and email; centralized versus decentralized management models; financial and budgeting techniques; human factors; management issues unique to language projects; and technological innovation in language management. The heart of the book is the concept of the case study, particularly the Harvard Business School case-study model. The text should be useful to translators and linguists, managers at language-service providers, language managers at manufacturing/service companies, educators and language/translation students.

Table of Contents:
1. Foreword; 2. Introduction; 3. Section I: Cross-cultural adaptation; 4. 1. Microsoft Encarta Goes Multilingual (by Kohlmeier, Bernhard); 5. 2. Adapting Time Magazine for Latin America (by Sprung, Robert C.); 6. 3. Globalizing an e-Commerce Web Site (by Cheng, Susan); 7. Section II: Language Management; 8. 4. What Price Globalization? Managing Costs at Microsoft (by Brooks, David); 9. 5. Multilingual Information Management at Schneider Automation (by Hofmann, Cornelia); 10. 6. The Role of Translation in an International Organization (by Joscelyne, Andrew); 11. Section III: Localizing the Product; 12. 7. Localization at Hewlett-Packard's Laser Jet Solutions Group (by Combe, Karen); 13. 8. Shortening the Translation Cycle at Eastman Kodak (by Topping, Suzanne); 14. 9. Making a Global Product at Map Info Corporation (by Thibodeau, Ricky P.); 15. Section IV: Language Toosl and Techniques; 16. 10. A Quality-Assurance Model for Language Projects (by Koo, Siu Ling); 17. 11. Terminology Management at Ericsson (by Jaekel, Gary); 18. 12. Mission-Critical: Translating for Regulated Industries (by Sprung, Robert C.); 19. Section V: Language Automation; 20. 13. Machine Translation and Controlled Authoring at Caterpillar (by Lockwood, Rose); 21. 14. Combining Machine Translation with Translation Memory at Baan (by Lange, Carmen Andres); 22. 15. Language Automation at the European Commission (by Brace, Colin); 23. About the contributors; 24. About the sponsors; 25. For further reference

Review :
[...] a must-read book for anybody and everybody interested in knowing about the current trends within the translation business, especially in the burgeoning area of product localization.[...] Readers will, I believe, find solutions dealing with many unresolved problems as well as ideas for improving existing situations. [...] a positive turn-of-the-century project which clearly highlights the importance of translation in the present-day world. [...] The book is directed towards those who work at top level with language and translation. [...] für jene, die in einem Unternehmen direkt mit der Organisation globaler mehrsprachiger Kommunikationsabläufe befasst sind.


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Product Details
  • ISBN-13: 9789027231871
  • Publisher: John Benjamins Publishing Co
  • Publisher Imprint: John Benjamins Publishing Co
  • Height: 240 mm
  • No of Pages: 261
  • Series Title: XI American Translators Association Scholarly Monograph Series
  • Weight: 560 gr
  • ISBN-10: 9027231877
  • Publisher Date: 15 May 2000
  • Binding: Paperback
  • Language: English
  • No of Pages: 261
  • Sub Title: Cutting-edge strategies for going multilingual in a global age
  • Width: 160 mm


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Translating Into Success: Cutting-edge strategies for going multilingual in a global age(XI American Translators Association Scholarly Monograph Series)
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Translating Into Success: Cutting-edge strategies for going multilingual in a global age(XI American Translators Association Scholarly Monograph Series)
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