Primary Industries Facing Global Markets: The Supply Chain and Markets for Norwegian Food

Food producers and other producers of primary products such as forestry increasingly face international competition, and the markets for their products increasingly become globalized. This process can provide promising opportunities to reach new markets and to increase value added by marketing new products. But there are challenges though, as new competitors show up in the domestic markets and access to the retail outlets is denied. Norway is a country with a successful export oriented aquaculture industry and more protected forestry and agricultural sectors. This book explores some of the lessons learned from these sectors in coping with international competition and in exploiting the opportunities that are offered by more open markets. The perspectives adopted come from marketing, economics as well as multidisciplinary social sciences. Each perspective is essential to paint a reliable picture of the opportunities and challenges facing primary industries. The book is divided into three sections: supply chain organization and international trade; marketing and consumer preferences; and, market based management.

Table of Contents:
Introduction Part 1 Supply chain organization and international trade Chapter 1. Market research and information through networks in international markets 2. Internationalization and business-to-business cooperation in the wood products industry 3. Changes in the organization of value chains for food - the response from seafood sectors 4.Surviving uncertainty 5. Roundwood Markets and Economics of Sawnwood Processing 6. A Good Buy: Rationalities and Motives Behind 7. Micro-dynamics in international trade: Evidence from seafood exports Part 2 Marketing and consumer preferences 8. The UK Seafood Network - recent developments and the role of Norwegian exporters 9. Company versus Country Branding: Same, Same but Different 10. Generic Advertising in Export Markets: Norwegian Salmon 11. Experimental Methods for the Elicitstion of Product Value in Food Marketing Research 12. Issues in exploring consumer attitudes and choice of seafood Part 3 13. Market based supply of North Sea herring and Icelandic cod 14. An effective conservation tool? Ecolabelling and fisheries 15. Market-Based Fisheries Management: A Selected Overview 16. The roles of fish auctions in value adding in fish marketing chains 17. Total factor productivity growth in production of Norwegian aquaculture salmon 18. A market for science: The institutional context of aquaculture research About the authors