Qualitative Methods for Consumer Research - Bookswagon UAE
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Home > Reference > Research and information: general > Research methods: general > Qualitative Methods for Consumer Research: The Value of the Qualitative Approach in Theory & Practice
Qualitative Methods for Consumer Research: The Value of the Qualitative Approach in Theory & Practice

Qualitative Methods for Consumer Research: The Value of the Qualitative Approach in Theory & Practice


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About the Book

The book is a very helpful tool when seeking guidance as to which qualitative methods should be used in Consumer Research. The book presents a range of essential topics for validly and reliably using qualitative methods, with a focus on consumer research.

Table of Contents:
Research Design; Data Collection; Data Analysis & Findings; Reporting; Building the Good Briefing to Form the Project Plan; Consumer Neuroscience: Diving Deeper into the Subconscious; Qualitative Methods in Innovation Processes; How to Uncover the Unknown, Unconscious & Unspoken: Qualitative Methods within Sensitive Research; When Short & Many is Better than Long & Few -- Doing Convenience Interviews in Public Places; Qualitative Research in Cyberspace; Six Specific Methods for User Insight; Storytelling as a Qualitative Method; The Value of a Qualitative Perspective When Analysing Behavioural Data; Understanding Children & their Families; Moderator Behaviour & Focus Group Interviews; Displaying Qualitative Data; Analysing Qualitative Data: The Applied Research Approach; A Flexible Multi-Method Approach to the Research of Everyday Life 'On the Spot'; Workshops as a Tool for Transforming Qualitative Knowledge into Action; Communicating Qualitative Research Findings.

About the Author :
Thomas Bjørner has a PhD in Media Sociology from Aalborg University, Denmark. He is currently Associate Professor at Aalborg University, teaching methodology, media analysis and media sociology.


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Product Details
  • ISBN-13: 9788741258539
  • Publisher: Reitzel, Hans
  • Publisher Imprint: Reitzel, Hans
  • Height: 245 mm
  • No of Pages: 272
  • Sub Title: The Value of the Qualitative Approach in Theory & Practice
  • Width: 170 mm
  • ISBN-10: 8741258533
  • Publisher Date: 01 Jul 2022
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Weight: 532 gr


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