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La Venta Virtual

La Venta Virtual


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About the Book

Ya paso la epoca en que los personales de ventas podian retener en la memoria la totalidad del catalogo de sus empresas. Por el contrario, los vendedores actuales se ven obligados a ofrecer miles de productos disponibles en incontables variaciones. Para controlar esto, y con el fin de ayudar a millones de vendedores de todo el planeta, la mayoria de las empresas se han lanzado precipitadamente en brazos de la tecnologia informatizada, pero este sistema esta abocado al fracaso. Lo que se demuestra en el presente libro, precisamente, es la necesidad de enfocar esa automatizacion a la luz de una filosofia global que ceda toda la informacion a los representantes de ventas, con el objeto de ayudarlos no solo en el registro de datos y en los analisis, sino tambien en la venta real. Con lo que este nuevo enfoque, llamado venta virtual, supondra el inicio de una nueva generacion de proyectos de automatizacion de las ventas que, a su vez, suministraran poderosas herramientas sistemas de gestion de las oportunidades, enciclopedias de marketing, configuraciones de productos, venta en equipos a traves de multiples canales de distribucion capaces de potenciar el contacto con el cliente e incrementar la eficacia del representante de ventas. Los autores, en fin, explican como este replanteamiento de las ventas permitira a las empresas lograr el equilibrio perfecto entre sus necesidades y las operaciones del resto de la empresa. Y dejan bien claro el modo en que este nuevo sistema se sirve de la venta virtual para reducir los costes e incrementar la productividad y los ingresos.


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Product Details
  • ISBN-13: 9788449304071
  • Publisher: Ediciones Paidos Iberica
  • Publisher Imprint: Ediciones Paidos Iberica
  • Language: English
  • ISBN-10: 8449304075
  • Publisher Date: 01 May 1997
  • Binding: Paperback


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