Marketing Practices in Developing Economy Cases from South Asia
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Marketing Practices in Developing Economy Cases from South Asia

Marketing Practices in Developing Economy Cases from South Asia


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About the Book

Table of Contents:
Foreword by Philip Kotler; Introduction to Case Book; About the Editors; Part I: MARKET DEVELOPMENT; Case 1: Grameen Check; Case 2: SHOGORIP: A Storage-cum-Credit Project to Help Small and Medium Farmers; Case 3: Marketing of Ecotourism: The Limestone Caves of the Exotic Emeralds Islands; Case 4: Evolution of a Sustainable PPP Model in the BOP Market; Part II: MARKETING ORGANIZATION; Case 5: Sales Manager of the Year; Case 6: Marketing Nepalese Handicrafts; Case 7: Treasure Island; Case 8: Building an Effective Marketing Organization at PCC; Part III: PRODUCT QUALITY AND MARKET DEMAND; Case 9: Marketing Distribution Planning at Surma Textiles; Case 10: Labour Relations, Product Quality and Market Share; Case 11: Sudden Death on the Soccer Pitch; Case 12: Planet Health; Part IV: PRODUCT MANAGEMENT & MARKET INTELLIGENCE. Case 13: Pamela Shampoo; Case 14: Discovering the Herbal Frontier; Case 15: Managing Product Portfolioc in a Mature Market: Hair Care; Case 16: Indian Products Limited: Preparing a Research Plan; Case 17: Positioning in the Retailing Landscape; Part V: BRANDING AND ADVERTISING; Case 18: Black Cat and AIDS: Misconception or Reality?; Case 19: Shahazadi Rice Mill; Case 20: Panja Marka ON TV; Case 21: Branding Nepal: Balancing Scenery and Security; Case 22: Social Communication: Using Star Power to Educate the Youth on HIV/AIDS; Part VI: CUSTOMER SERVICE AND CSR; Case 23: A-One Starch Products Limited; Case 24: Path to Excellence and Growth; Case 25: Women Empowerment: A Case of Prabartana; Case 26: Pakistan State Oil: In With the New; Case 27: Value Enhancement through CSR; Part VII: MACRO MARKETING; Case 28: Garments & Textile Sector of Bangladesh: The MFA Missile; Case 29: SAPTA: The Bangladesh Story; Case 30: 'Fresh' Revolution: With This Wave Embrace the Town?; Case 31: Market Creates Livelihood in Afghanistan; List of Contributors.

About the Author :
RUBY ROY DHOLAKIA is Professor of Marketing and E-Commerce in the College of Business Administration, University of Rhode Island (URI). Dr. Dholakia is also the Director of Research Institute for Telecommunications and Information Marketing (RITIM) at URI. Her research interests are in the areas of marketing and development, market acceptance of technology products and services, and consumer socialization processes. SYED FERHAT ANWAR is Professor of Marketing, Institute of Business Administration (IBA), University of Dhaka. Dr. Anwar is also the President of Bangladesh Institute of Marketing and Research (BIMR) and Founder Director of Consortium for Business Development Services (CBDS). His research interests are in the areas of marketing, research techniques, small business development and corporate social responsibility. KHALID HASAN is Managing Director, Nielsen Bangladesh (former ACNielsen). His research focuses on corporate strategy and policy, especially on the role of top management policy makers in diversified national and multinational organizations. He is also amongst the Board of Directors of American Chamber of Commerce in Bangladesh (AmCham) and International Business Forum of Bangladesh.

Review :
"I am happy to see this book of cases which provides a South Asia perspective and includes cases from Afghanistan, Bangladesh, India, Nepal, Pakistan and Sri Lanka. The cases cover a wide range - from agriculture to manufactured products - from micro level decisions to macro oriented ones. -Philip Kotler"


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Product Details
  • ISBN-13: 9788120337824
  • Publisher: PHI Learning
  • Publisher Imprint: Phi Learning
  • Height: 250 mm
  • No of Pages: 336
  • Width: 200 mm
  • ISBN-10: 8120337824
  • Publisher Date: 30 Jan 2010
  • Binding: Paperback
  • Language: English
  • Spine Width: 50 mm


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