Problemi e prospettive del commercio al dettaglio nel Tamil Nadu
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Home > Business and Economics > Business and Management > Sales and marketing > Problemi e prospettive del commercio al dettaglio nel Tamil Nadu
Problemi e prospettive del commercio al dettaglio nel Tamil Nadu

Problemi e prospettive del commercio al dettaglio nel Tamil Nadu


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About the Book

L'India è il secondo Paese più popolato al mondo dopo la Cina. In India, la maggior parte della popolazione vive al di sotto della soglia di povertà e si concentra negli angoli più remoti del Paese. Si ritiene che in India vi sia una forte domanda di beni di largo consumo (FMCG). Esistono due canali di distribuzione dei beni di consumo: uno è il commercio all'ingrosso e l'altro è il commercio al dettaglio. Attualmente, il commercio al dettaglio indiano è disorganizzato e rappresenta il 98% del commercio totale. Il numero totale di punti vendita al dettaglio in India è di circa 12 milioni. La maggior parte di questi negozi al dettaglio sono di piccole dimensioni e si trovano in quasi tutte le zone. L'India è al secondo posto nell'indice globale di sviluppo del commercio al dettaglio di 30 paesi in via di sviluppo. L'India è diventata un mercato potenziale per gli operatori globali del commercio al dettaglio, che stanno affrontando il problema della saturazione nei mercati sviluppati. La vasta popolazione della classe media indiana e il mercato non ancora sfruttato sono le due ragioni principali che attraggono gli operatori del commercio al dettaglio nel mercato indiano. In questo contesto, il libro esamina i problemi del commercio al dettaglio, in particolare il marketing e i problemi finanziari affrontati dai commercianti al dettaglio nel Tamil Nadu.


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Product Details
  • ISBN-13: 9786209561962
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • ISBN-10: 6209561969
  • Publisher Date: 30 Jan 2026


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Problemi e prospettive del commercio al dettaglio nel Tamil Nadu
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Problemi e prospettive del commercio al dettaglio nel Tamil Nadu
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