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Technologies de l'information et services bancaires en ligne dans les banques commerciales en Ouganda

Technologies de l'information et services bancaires en ligne dans les banques commerciales en Ouganda


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About the Book

Les technologies de l'information et de la communication (TIC) ont révolutionné et transformé les tendances en matière d'exploitation commerciale, et sont devenues un outil marketing stratégique pour renforcer l'avantage concurrentiel. Les opérations bancaires traditionnelles ont totalement émergé avec l'utilisation des TIC et ont été remplacées par les concepts de services bancaires électroniques. Les services bancaires en ligne posent de nombreux défis aux gestionnaires pour satisfaire leurs clients et atteindre leurs objectifs généraux: Cette étude vise à recueillir et à analyser l'impact des technologies de l'information sur l'utilité, la facilité d'utilisation et la satisfaction des clients des services bancaires électroniques dans le secteur bancaire ougandais. La première banque ougandaise a été sélectionnée et des données ont été recueillies auprès de 60 répondants afin d'évaluer leur opinion sur l'utilisation des technologies de l'information, leur utilité et leur facilité d'utilisation dans le contexte de la satisfaction des clients, afin d'étudier les paramètres permettant de prendre des décisions managériales importantes.


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Product Details
  • ISBN-13: 9786208879525
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Height: 229 mm
  • No of Pages: 64
  • Returnable: N
  • Weight: 150 gr
  • ISBN-10: 6208879523
  • Publisher Date: 18 Jul 2025
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 152 mm


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