Dynamik des Marketings
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Book 2
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Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
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Dynamik des Marketings

Dynamik des Marketings


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About the Book

Marketing ist ein weit verbreitetes Phänomen, aber auch ein sehr komplexes und schwer fassbares Thema. Es bedeutet für jeden etwas anderes und betrifft jeden. Kotler und Keller (2006) definieren Marketing als die Bereitstellung der richtigen Produkte und Dienstleistungen für die richtigen Menschen am richtigen Ort, zur richtigen Zeit, zum richtigen Preis und mit der richtigen Kommunikation und Werbung. In Nigeria wird Marketing in einem breiten Kontext als ein Gesamtsystem interagierender Geschäftsaktivitäten betrachtet, das darauf abzielt, Produkte und Dienstleistungen, die Bedürfnisse befriedigen, zu planen, zu bepreisen, zu bewerben und an bestehende und potenzielle Kunden zu vertreiben (Osuala, 1998). Die Nachfrage nach bedarfsorientierten Kunststoffbauprodukten im Bundesstaat Bayelsa hat die Entwicklung im Bereich des Hoch- und Tiefbaus sowie der Infrastruktur vorangetrieben und zu einer erheblichen Verbesserung des Lebensstandards und des Umweltbewusstseins der Bevölkerung geführt.


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Product Details
  • ISBN-13: 9786208829223
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Height: 229 mm
  • No of Pages: 188
  • Spine Width: 11 mm
  • Width: 152 mm
  • ISBN-10: 6208829224
  • Publisher Date: 05 Jul 2025
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 308 gr


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