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L'intelligence centrée sur le client dans la banque et la finance modernes

L'intelligence centrée sur le client dans la banque et la finance modernes


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About the Book

Dans le paysage commercial contemporain, marqué par l'interaction dynamique de l'esprit d'entreprise et de la banque moderne, la confluence de l'évolution rapide des besoins des clients, de la concurrence accrue et des innovations technologiques révolutionnaires façonne un paradigme dans lequel les impératifs stratégiques occupent le devant de la scène. Au milieu de cette tapisserie complexe, la gestion de la relation client (GRC) n'apparaît pas simplement comme un outil, mais comme une stratégie pivot et une pierre angulaire technologique, exerçant une influence profonde, en particulier dans les sphères de l'entreprenariat et de la banque. Cette recherche se lance dans un examen semi-systématique, naviguant dans les complexités de cette relation symbiotique et démêlant son impact à multiples facettes sur l'écosystème commercial au sens large. Alors que la technologie redéfinit le tissu même du secteur bancaire, les institutions financières indiennes adoptent la gestion de la relation client (CRM) comme stratégie de base pour acquérir, fidéliser et satisfaire les clients à une époque où la fidélisation de la clientèle est la clé de voûte d'opérations rentables et efficaces.


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Product Details
  • ISBN-13: 9786208633998
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Height: 229 mm
  • No of Pages: 56
  • Returnable: N
  • Weight: 141 gr
  • ISBN-10: 6208633990
  • Publisher Date: 06 Feb 2025
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 152 mm


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