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Avaliação das atitudes dos consumidores gregos em relação aos preços dos alimentos

Avaliação das atitudes dos consumidores gregos em relação aos preços dos alimentos


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About the Book

Este livro analisa as atitudes dos consumidores gregos em relação às suas compras de alimentos. Mais especificamente, a investigação enfatizou as suas perceções em relação a determinadas categorias de alimentos, como consequência da mudança contínua do ambiente no que diz respeito aos preços dos alimentos e ao estilo de vida dos consumidores. Mais detalhadamente, os aspetos analisados são o consumo de alimentos funcionais, orgânicos e de conveniência na Grécia, juntamente com a forma como a recessão económica afetou as suas compras. Os resultados do inquérito demonstraram que os gregos são pessoas que se preocupam com a qualidade dos alimentos que consomem, uma vez que a nutrição tem um impacto significativo na saúde. Os consumidores gregos, especialmente os que pertencem a faixas etárias mais velhas, tendem a consumir produtos alimentares funcionais regularmente, pois acreditam que este tipo de alimentos beneficia a sua saúde. Por outro lado, não estão dispostos a pagar muito mais em comparação com os alimentos convencionais para comprar alimentos funcionais, uma vez que a recessão económica tem um impacto nas compras de alimentos em geral.


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Product Details
  • ISBN-13: 9786206839835
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Height: 229 mm
  • No of Pages: 60
  • Spine Width: 4 mm
  • Width: 152 mm
  • ISBN-10: 6206839834
  • Publisher Date: 13 May 2025
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 145 gr


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