L'aviatore delle università
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L'aviatore delle università

L'aviatore delle università


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About the Book

Questo lavoro affronta l'importanza del marketing educativo nel contesto dell'istruzione superiore in Mozambico. Il libro, scritto da Valentim Germano Manuel e Achegar Tiodósio Matias, sottolinea la necessità per gli istituti di istruzione superiore (IIS) di adattare le proprie strategie di marketing per distinguersi in uno scenario competitivo e globalizzato. Attraverso una solida base teorica, il libro esplora l'evoluzione dell'istruzione superiore in Mozambico e analizza come gli IIS utilizzano gli strumenti di marketing per attrarre e trattenere gli studenti. La ricerca empirica rivela che molti IIS non dispongono di un piano di marketing educativo efficace, il che influisce negativamente sulle loro attività e sulla loro sostenibilità. Le raccomandazioni includono la necessità per le università di adottare pratiche di marketing innovative, stabilire una comunicazione efficace e considerare le peculiarità del mercato locale. Il libro è un invito all'azione per le istituzioni a rivalutare le loro strategie di marketing, garantendo un'istruzione superiore più accessibile e competitiva per tutti.


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Product Details
  • ISBN-13: 9786206821489
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Height: 229 mm
  • No of Pages: 52
  • Returnable: N
  • Weight: 136 gr
  • ISBN-10: 620682148X
  • Publisher Date: 30 Apr 2025
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Spine Width: 3 mm
  • Width: 152 mm


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