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L'influence du modèle d'acceptation de la technologie

L'influence du modèle d'acceptation de la technologie


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About the Book

L'un des développements les plus notables et les plus momentanés récemment a été l'introduction de la banque par Internet comme moyen de faire des transactions commerciales. L'une de ces approches est l'application du modèle d'acceptation de la technologie (TAM) qui encourage les clients à s'imprégner de la banque par Internet. Cependant, compte tenu de la lenteur de l'adoption des services bancaires par Internet chez les clients de CIMB malgré la connaissance des services bancaires par Internet et de leurs avantages. Cette étude a examiné les facteurs probables qui déterminent et expliquent l'intention comportementale des consommateurs d'utiliser le système bancaire par Internet. Adoptant une approche quantitative par le biais d'une méthode d'enquête, un total de 400 questionnaires ont été distribués aux étudiants et au personnel de l'Universiti Teknologi Malaysia et 375 questionnaires correctement remplis ont été renvoyés, soit un taux de réponse de 94,5 %. Le cadre théorique du modèle d'acceptation des technologies (TAM) a été largement utilisé comme prédicteur de l'acceptation des utilisateurs dans cette étude, en fonction de la détermination par un individu de l'utilité perçue (PU), de la facilité d'utilisation perçue (PEU) et de la crédibilité perçue (PC) d'une technologie spécifique.


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Product Details
  • ISBN-13: 9786205611173
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Height: 229 mm
  • No of Pages: 96
  • Spine Width: 6 mm
  • Width: 152 mm
  • ISBN-10: 6205611171
  • Publisher Date: 23 Jan 2023
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 204 gr


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