Le sfide del processo di crescita nelle startup
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Le sfide del processo di crescita nelle startup

Le sfide del processo di crescita nelle startup


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About the Book

In passato la crescita era semplicemente l'obiettivo o il risultato delle attività di un'azienda, ma sotto l'influenza delle principali società di software è diventata qualcosa di più. La crescita è ora una funzione aziendale a sé stante, con i propri processi, strumenti e team, che lavora a fianco dei team di marketing, vendite o ingegneria. La crescita è destinata a diventare un importante campo di gestione in futuro. Lo scopo di questo documento è quello di esplorare i fondamenti del modo in cui le startup software pensano alla crescita e, partendo da lì, arrivare ai processi che utilizzano per guidare la crescita esponenziale e alle sfide che incontrano. I processi, i framework e gli strumenti presentati in questo documento non sono sempre ben compresi e non sono sufficientemente utilizzati al di fuori della comunità dei marketer di startup e dei professionisti della crescita. Ecco perché questo documento è stato scritto per fornire una solida conoscenza di base della crescita a chiunque voglia conoscere questa funzione emergente. Allo stesso tempo, ho cercato di renderlo stimolante anche per i professionisti della crescita con esperienza, concentrando la mia ricerca sulle sfide che le aziende devono affrontare quando cercano di creare un team di crescita altamente performante.


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Product Details
  • ISBN-13: 9786200847713
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Height: 229 mm
  • No of Pages: 80
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 6200847711
  • Publisher Date: 29 Jul 2025
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 172 gr


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