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Home > Business and Economics Books > Business and Management > Business strategy > الإستشراف وصناعة الاستراتيجية الناجحة-Foresight and
الإستشراف وصناعة الاستراتيجية الناجحة-Foresight and

الإستشراف وصناعة الاستراتيجية الناجحة-Foresight and


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About the Book

Foresight and the Making of a Successful Strategy by Mohammed Basloum (محمد باسلوم) is a forward-thinking guide that explores how individuals and organizations can anticipate change and design effective strategies in an increasingly complex and uncertain world.

In today's rapidly evolving environment, traditional planning is no longer sufficient. This book introduces the concept of strategic foresight as a critical capability for navigating uncertainty, enabling leaders to identify emerging trends, analyze future scenarios, and make informed decisions that ensure long-term success.

The author explains how foresight is not about predicting the future with certainty, but about preparing for multiple possibilities. By combining analytical tools, creative thinking, and strategic planning, the book provides a structured approach to building resilient and adaptive strategies.

Key themes covered include:

  • Understanding future trends and uncertainties
  • Scenario planning and strategic thinking
  • Linking foresight with decision-making processes
  • Building flexible and sustainable strategies
  • Leadership roles in shaping future-ready organizations

Through clear explanations and practical frameworks, the book bridges theory and application, making it valuable for business leaders, policymakers, students, and professionals interested in strategic planning and innovation.

This work stands out as a practical roadmap for those who seek not only to respond to change, but to shape the future proactively. It is an essential resource for anyone aiming to lead with vision, clarity, and strategic intelligence.

يُعد كتاب الاستشراف وصناعة الاستراتيجية الناجحة للمؤلف محمد باسلوم مرجعًا مهمًا لفهم كيفية استشراف المستقبل وبناء استراتيجيات فعّالة في عالم يتسم بالتغير السريع وعدم اليقين.

ينطلق الكتاب من فكرة أن التخطيط التقليدي لم يعد كافيًا، ويقدم مفهوم الاستشراف الاستراتيجي كأداة أساسية تساعد الأفراد والمؤسسات على التنبؤ بالاتجاهات المستقبلية والتعامل مع السيناريوهات المحتملة بمرونة ووعي.

يوضح المؤلف أن الاستشراف لا يعني التنبؤ الدقيق بالمستقبل، بل الاستعداد لعدة احتمالات من خلال التحليل والتفكير الإبداعي وربط ذلك بعملية اتخاذ القرار الاستراتيجي.

ومن أبرز المحاور التي يناقشها الكتاب

  • تحليل الاتجاهات المستقبلية وعدم اليقين
  • التخطيط بالسيناريوهات
  • الربط بين الاستشراف واتخاذ القرار
  • بناء استراتيجيات مرنة ومستدامة
  • دور القيادة في استشراف المستقبل
يمتاز الكتاب بأسلوب واضح يجمع بين الجانب النظري والتطبيقي، مما يجعله مناسبًا للقيادات الإدارية وصناع القرار والباحثين والطلاب المهتمين بمجال التخطيط الاستراتيجي.


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Product Details
  • ISBN-13: 9786144295168
  • Publisher: Madarek Company for Publishing and Distribution
  • Publisher Imprint: Madarek Company for Publishing and Distribution
  • Height: 210 mm
  • No of Pages: 262
  • Returnable: N
  • Returnable: N
  • Weight: 367 gr
  • ISBN-10: 614429516X
  • Publisher Date: 25 Mar 2026
  • Binding: Paperback
  • Language: Arabic
  • Returnable: N
  • Returnable: N
  • Spine Width: 15 mm
  • Width: 148 mm


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