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Home > Business and Economics > Business and Management > Sales and marketing > Branded Content
Branded Content

Branded Content


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About the Book

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Advertainment is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content, albeit with a highly branded quality. Advertainment, unlike conventional forms of entertainment content, is generally funded entirely by a brand or corporation rather than, for example, a Movie studio or a group of producers. However, it can be argued that this is just a new name for the same type of marketing that was pioneered by soap manufacturers in the early days of radio and television with the soap opera.


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Product Details
  • ISBN-13: 9786138188353
  • Publisher: Anim Publishing
  • Publisher Imprint: Anim Publishing
  • Height: 229 mm
  • Weight: 136 gr
  • ISBN-10: 6138188357
  • Publisher Date: 03 Nov 2011
  • Binding: Paperback
  • Spine Width: 5 mm
  • Width: 152 mm


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