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Home > Medicine & Health Science textbooks > Medical specialties, branches of medicine > Medical imaging > الإعلام المسموع والمرئي عبر الراديو والتل
الإعلام المسموع والمرئي عبر الراديو والت&#1604

الإعلام المسموع والمرئي عبر الراديو والتل


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About the Book

يُعد هذا الكتاب مرجعًا أكاديميًا شاملًا في مجال الإعلام المسموع والمرئي، إذ يتناول تطور وسائل الاتصال الجماهيري التقليدية والحديثة، ويحلل أدوارها التقنية والمهنية والثقافية في المجتمعات المعاصرة. ويهدف إلى تزويد الدارسين والمهتمين بالإعلام بأسس معرفية تجمع بين الجانب النظري والتطبيقي، مع ربط الإعلام بالتحولات التكنولوجية والاجتماعية المتسارعة.

يبدأ الكتاب بتناول الإذاعة المسموعة (الراديو)، موضحًا أهميتها، ونشأتها، وخصائصها، وجمهورها، إضافة إلى شرح تفصيلي لاستوديوهات الإذاعة التقليدية والحديثة، وتصميمها ومستقبلها. ثم ينتقل إلى الإذاعة المرئية (التلفزيون)، مستعرضًا مراحل تطورها، وخصائصها، ومكونات استوديوهاتها، بما في ذلك الاستوديوهات الافتراضية، والتحديات والآفاق المستقبلية لهذا الوسيط المؤثر.

ويتناول الكتاب الموجات الإذاعية والأقمار الاصطناعية، من حيث أنواع الموجات، وتقنيات التضمين، واستخدام الأقمار الاصطناعية في البث الفضائي، مع التركيز على التجربة العربية ممثلة في عربسات ودورها في دعم البث التلفزيوني المحلي والدولي. كما يخصص فصولًا للبرامج الإخبارية والثقافية، موضحًا أشكالها، ووظائفها، وأساليب تحرير الخبر، ودور المذيع في الراديو والتلفزيون.

ويستعرض الكتاب البرامج التوجيهية بمختلف أنواعها، مثل البرامج الدينية، وبرامج الأطفال، والمرأة، والتعليم، وبرامج التنمية الاجتماعية والاقتصادية، إلى جانب الإعلانات التجارية. كما يتناول البرامج الترفيهية والرياضية، ودورها في جذب الجمهور والتأثير فيه.

ولا يغفل الكتاب دراسة القنوات الفضائية العربية في سياق العولمة والتدفق الدولي للمعلومات، وتحليل التأثيرات الأيديولوجية للقنوات الفضائية الغربية، وسبل مواجهة تحدياتها. كما يناقش أهمية الصورة في الإعلام المسموع والمرئي، وتقنياتها، ودورها في تشكيل الرسالة الإعلامية.


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Product Details
  • ISBN-13: 9786038491348
  • Publisher: Rushd Bookstore
  • Publisher Imprint: Rushd Bookstore
  • Height: 244 mm
  • No of Pages: 316
  • Returnable: N
  • Returnable: N
  • Weight: 553 gr
  • ISBN-10: 6038491341
  • Publisher Date: 13 Aug 2025
  • Binding: Paperback
  • Language: Arabic
  • Returnable: N
  • Returnable: N
  • Spine Width: 17 mm
  • Width: 170 mm


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