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Home > Business and Economics Books > Finance and accounting > Accounting > Financial accounting > الاقتصاد السلوكي وتطبيقاته عالميا - رحلة م: A Journey from Awareness to Impact - al-Iqti?ad al-Suluki wa Tatbiqatuh ?Alamiyan: Ri?lah min al-Taw?iyah ila al-Tathir
الاقتصاد السلوكي وتطبيقاته عالميا - رحلة م&#16: A Journey from Awareness to Impact - al-Iqti?ad al-Suluki wa Tatbiqatuh ?Alamiyan: Ri?lah min al-Taw?iyah ila al-Tathir

الاقتصاد السلوكي وتطبيقاته عالميا - رحلة م: A Journey from Awareness to Impact - al-Iqti?ad al-Suluki wa Tatbiqatuh ?Alamiyan: Ri?lah min al-Taw?iyah ila al-Tathir


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عن الكتاب سواء كنت تقرأ هذه السطور صباحًا أو مساءً، ستجد نفسك محاطا بحملات التوعية التي تدعوك لتحسين حياتك، وترشيد قراراتك. لكن هل تساءلت يوما لماذا تفشل هذه الحملات غالبا في إحداث تغيير حقيقي؟ في هذا الكتاب المثير للتفكير، يكشف الدكتور أحمد حسن النجار، الكبير المالي والاقتصادي، القوى الخفية التي تشكل قراراتنا وتحرك تصرفاتنا الاقتصادية. من خلال أمثلة واقعية ودراسات حالة، يُقدم هذا الكتاب دليلا شاملا لفهم كيفية عمل العقل البشري، وكيفية تسخير معارف الاقتصاد السلوكي لإحداث تغيير إيجابي في حياتنا ومجتمعاتنا. سواء كنت صانع سياسات أو ممارشا في مجال من المجالات، أو حتى فردا يسعى إلى تحقيق تغيير إيجابي في حياته أو دائرته سيقدم لك هذا الكتاب أفكارًا مستمدة من تجارب واقعية وممارسات عملية استخدمت فيها رؤى الاقتصاد السلوكي وأدواته، وحققت نتائج ملموسة وإيجابية. كما يقدم لك هذا الكتاب دليلا شاملا لكيفية تصميم وتنفيذ تدخلات سلوكية ناجحة ضمن سياسات فعّالة قائمة على أسس علمية، وخبرات عالمية، وكيفية تقييم جدواها من المنظور الاقتصادي.


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Product Details
  • ISBN-13: 9786030533992
  • Publisher: Obeikan Publishing
  • Publisher Imprint: Obeikan Publishing
  • Height: 244 mm
  • No of Pages: 194
  • Returnable: N
  • Returnable: N
  • Sub Title: A Journey from Awareness to Impact - al-Iqti?ad al-Suluki wa Tatbiqatuh ?Alamiyan: Ri?lah min al-Taw?iyah ila al-Tathir
  • Width: 170 mm
  • ISBN-10: 6030533991
  • Publisher Date: 07 Mar 2025
  • Binding: Paperback
  • Language: Arabic
  • Returnable: N
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 367 gr


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الاقتصاد السلوكي وتطبيقاته عالميا - رحلة م&#16: A Journey from Awareness to Impact - al-Iqti?ad al-Suluki wa Tatbiqatuh ?Alamiyan: Ri?lah min al-Taw?iyah ila al-Tathir
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الاقتصاد السلوكي وتطبيقاته عالميا - رحلة م: A Journey from Awareness to Impact - al-Iqti?ad al-Suluki wa Tatbiqatuh ?Alamiyan: Ri?lah min al-Taw?iyah ila al-Tathir
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الاقتصاد السلوكي وتطبيقاته عالميا - رحلة م: A Journey from Awareness to Impact - al-Iqti?ad al-Suluki wa Tatbiqatuh ?Alamiyan: Ri?lah min al-Taw?iyah ila al-Tathir

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