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Home > Business and Economics > Business and Management > Management and management techniques > Анализ и планирование продаж в компаниях l: (?????? ?????)
Анализ и планирование продаж в компаниях &#108: (?????? ?????)

Анализ и планирование продаж в компаниях l: (?????? ?????)


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About the Book

Прочитав эту книгу, вы узнаете ответы на следующие вопросы - какие мастер-данные необходимы для создания отчётов и планов и как эти данные контролировать? - какие простые отчёты нужны любому менеджеру для эффективного управления своими продажами? - что такое "уровень сервиса" и "обязательный ассортимент" и как они могут помочь при планировании продаж? - как внедрить процесс планирования продаж и операций и какой IT-инструмент для этого нужен? - что такое Volume Building Blocks и как они помогают сделать точный и детальный прогноз? - как оценить эффективность проведения ценовых промоакций и каковы должны быть требования к соответствующему IT-решению? - как осуществить "что - если?" анализ отчёта о прибылях и убытках в реальном времени? - какие данные производителю необходимо получать от дистрибутеров и как планировать их продажи? - как объединить первичные и вторичные продажи и планы и уменьшить т.н. "эффект кнута"? - как внедирть управление складами дистибуторв и почему дистрибутора можно рассматривать как филиал компании? Книга адресована аналитикам продаж и сотрудникам коммерческих подразделений, специалистам по прогнозированию спроса, аналитикам цепочки поставок, IT-аналитикам и всему кругу менеджеров, работающих в компаниях рынка FMCG, а также студентам экономических специальностей. Она также будет полезна специалистам, работающим в сфере консалтинга и IT, сотрудничающим с FMCG-компаниями, так как поможет им лучше понять реальные потребности своих клиентов. Книги на русском языке #ReadRussia

About the Author :
Игорь Гусаков, к.ф.-м.н., имеет более чем десятилетний опыт работы в крупных российских и международных FMCG - компаниях, где возглавлял подразделения, занимающиеся анализом и планированием продаж, внедрением процесса планирования продаж и операций, а также сбором и анализом данных о вторичных продажах. Он осуществляет консультирование и проводит авторский тренинг по вышеперечисленным темам.


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Product Details
  • ISBN-13: 9785519671644
  • Publisher: T8 Russian Titles
  • Publisher Imprint: T8 Russian Titles
  • Height: 210 mm
  • No of Pages: 274
  • Series Title: ?????? ?????
  • Weight: 412 gr
  • ISBN-10: 5519671648
  • Publisher Date: 20 Apr 2019
  • Binding: Paperback
  • Language: Russian
  • Returnable: N
  • Spine Width: 16 mm
  • Width: 148 mm


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Анализ и планирование продаж в компаниях &#108: (?????? ?????)
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