Corporate Social Responsibility by Sven Towara - Bookswagon
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Home > Business and Economics > Business and Management > Management and management techniques > Corporate Social Responsibility: Echte Verantwortung oder Mittel zum Zweck?
Corporate Social Responsibility: Echte Verantwortung oder Mittel zum Zweck?

Corporate Social Responsibility: Echte Verantwortung oder Mittel zum Zweck?


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About the Book

Der bekannte Satz von Milton Friedman "The business of business is business." passt heute nicht mehr in eine komplexe Wirtschaftswelt. Neben Rendite und Shareholder-Value gibt es für ein Unternehmen weitere Gründe, die eigene Marktposition zu sichern. Kurzfristiges Denken, ohne Rücksichtnahme auf das Umfeld, ist für den langfristigen Geschäftserfolg nicht mehr ausreichend. Unternehmen werden nun verstärkt als potentieller Partner zur Lösung von wirtschaftlichen, sozialen und ökologischen Problemen gesehen. Unter dem Begriff "Corporate Social Responsibility" bündeln sich diese genannten Merkmale. Es geht hierbei weniger um ethische oder moralische Fragen, sondern um konkrete Konzepte, Systematisierung und Professionalität. In dieser Arbeit wird das Thema Corporate Social Responsibility näher beschrieben und kritisch betrachtet. Es soll insbesondere den Fragen nachgegangen werden, was sich die Unternehmen von diesem Konzept erhoffen, wie sie es umsetzen und welche Konsequenzen sich daraus ergeben. Gibt es eine echte unternehmerische Verantwortung gegenüber der Gesellschaft? Was sind die eigentlichen Motive für Corporate Social Responsibility und wo liegt der Nutzen? Im Verlauf der Arbeit werden vorhandene Probleme und Widersprüche benannt und falls möglich, Verbesserungsvorschläge eingebracht.


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Product Details
  • ISBN-13: 9783958203754
  • Publisher: Bachelor + Master Publishing
  • Publisher Imprint: Bachelor + Master Publishing
  • Height: 254 mm
  • No of Pages: 58
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 168 gr
  • ISBN-10: 3958203752
  • Publisher Date: 04 Mar 2015
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Returnable: N
  • Sub Title: Echte Verantwortung oder Mittel zum Zweck?
  • Width: 178 mm


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