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Home > Computing and Information Technology > Digital Lifestyle and online world: consumer and user guides > Keep it Simple: The Early Design Years of Apple
Keep it Simple: The Early Design Years of Apple

Keep it Simple: The Early Design Years of Apple


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About the Book

Keep it Simple is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982. The result of this partnership between entrepreneur and designer is of historic dimensions: Steve Jobs was the first to make Strategic Design the core of Apple’s Business Strategy. By this, Apple grew from an originally technology focused company into one of the world’s most successful, global brand, and this was achieved by creating and delivering innovative and intelligent products designed for humans like you and me.

Table of Contents:
TOC: THE RED BOOK MY WAY TO STEVE SNOW WHITE A FAMILY PERSPECTIVE EDEN IN THE VALLEY MAGIC AT WORK A HERO'S JOURNEY THE WHITE ALBUM

About the Author :
Hartmut Esslinger is founder of frog design, inc., a leading global innovation firm, and one of the most respected designers and business consultants in the world. Esslinger sparked a design revolution when he founded the company in his native Germany, around the guiding principle 'form follows emotion'. His work has defined the modern consumer aesthetic with such revolutionary products as the Apple Macintosh computer, Sony's Trinitron television, Lufthansa's brand and fleet image, Disney's Cruise Lines and Consumer Electronics, and Louis Vuitton's brand aesthetic.His designs are in the Museum for Modern Art and the Whitney Museum in New York. He is also Founding Professor of the Hochschule fur Gestaltung, Karlsruhe, Germany, and was Professor for Convergent Design at the University of Applied Arts, Vienna, Austria.

Review :
Hartmut Esslinger knows a thing or two about industrial design and what it's done for Apple. He worked directly with Steve Jobs to establish a "design language" that was used on the Macintosh line of computers for over a decade. -- Christopher Mims Quartz, September 12, 2013 Keep It Simple is filled with prototypes and drawings in the "Snow White" style, as well as many familiar finished designs... We need to give credit to Mr. Esslinger for being a true visionary. -- John Maeda The Wall Street Journal, December 14, 2013


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Product Details
  • ISBN-13: 9783897904071
  • Publisher: Arnoldsche
  • Publisher Imprint: Arnoldsche
  • Height: 254 mm
  • No of Pages: 296
  • Sub Title: The Early Design Years of Apple
  • Width: 216 mm
  • ISBN-10: 3897904071
  • Publisher Date: 27 Nov 2013
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 1285 gr


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