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Home > Schokolade: Nahrungsmittel Oder Pausenfuller?
Schokolade: Nahrungsmittel Oder Pausenfuller?

Schokolade: Nahrungsmittel Oder Pausenfuller?


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About the Book

Bei dem Wort "Schokolade" denken die meisten Menschen an eine mit Milch versetzte und in Tafel-form gepresste braune Masse. Sie ist in Stanniolpapier gewickelt und schmeckt suss. Sie kommt aus dem Supermarkt und ist nicht sehr teuer. Die Verpackung zeigt eine merkwurdig gefarbte Kuh oder gar einen Lowen in seltsamer Pose. In letzterem Fall steckt die Schokolade in einer Plastikfolie und heisst nicht mehr Tafel, sondern Riegel. Mit dem Inhalt hat die Verpackung meist wenig gemein. Hauptsache schon bunt, konnte man denken. Doch so einfach ist es nicht. Ganze Berufszweige beschaftigen sich mit der Frage, welches Produktdesign mit grosster Sicherheit zum Kauf verfuhrt. Der Konsument jedoch andert seinen Geschmack mit der Mode, und die wiederum wird geschaffen durch das Marketing. Nach dem Grund fur den Erwerb eines Artikels gefragt, gibt der Verbraucher oft genug die mittels Werbung erlernte Antwort an. War das immer so? Schokolade als beliebige Massenware, als einer von unzahligen modernen Konsumartikeln? Oder ist Schokolade am Ende viel mehr, vielleicht sogar Ausdruck alter und hoher Kultur, Grundnahrungsmittel und Beiwerk verfeinerter Lebensart zugleich? Ziel des Buches ist es, den Leser durch Geschichte und Wandel eines Lebensmittels zu fuhren, das sich am Ende zum Gluck als weit mehr als ein Konsumartikel unter vielen herausgestellt hat.


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Product Details
  • ISBN-13: 9783897541108
  • Publisher: J.H.Roll Verlag
  • Publisher Imprint: J.H.Roll Verlag
  • Language: German
  • Returnable: N
  • Weight: 2495 gr
  • ISBN-10: 3897541106
  • Publisher Date: 25 Mar 2004
  • Binding: Hardback
  • No of Pages: 48
  • Sub Title: Nahrungsmittel Oder Pausenfuller?


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