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Projekt-PR: Vom Kulturprojekt bis zum Großflughafen

Projekt-PR: Vom Kulturprojekt bis zum Großflughafen


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About the Book

Es gibt viele Projekte, die nicht nur für schlechtes Projektmanagement bekannt sind, sondern auch für mangelhafte Information und Kommunikation - prominentestes Beispiel ist wohl der Flughafen Berlin Brandenburg. Tatsächlich ist aktive und reaktive Projekt-PR ein wichtiger Erfolgsfaktor im Projektmanagement, völlig unabhängig von der Größe des Projekts. Verantwortlich dafür ist der Projektmanager, gemeinsam mit allen, die Verantwortung für die Planung, Finanzierung und Ausführung eines Projekts tragen. Nur mittels regelmäßiger effektiver und effizienter Information und Kommunikation können sie mehr Offenheit im Projektumfeld erreichen und das Vertrauen der Öffentlichkeit und der Projektbeteiligten gewinnen. Damit das funktioniert, sind alle Beziehungen im Zusammenhang mit dem Projekt - zum Auftraggeber, den Stakeholdern, Mitarbeitern, Lieferanten, Partnern und selbstverständlich zur Öffentlichkeit - immer wieder umfassend zu analysieren, fortwährend zu verbessern und bei Bedarf neu zu gestalten. Das Buch beschreibt das ganzheitliche Beziehungsmanagement im Rahmen von Projekten und erläutert, warum Projektmanager ihr Projekt auch vermarkten und verkaufen müssen und wie sie damit einen wesentlichen Beitrag für das Image des Projekts und ihres Unternehmens oder ihrer Organisation leisten. Der Autor beginnt bei der Konzeption der PR-Arbeit, zeigt die Bedeutung der PR in Bezug auf den Kunden, beschreibt die betreffenden Verantwortlichkeiten im Projekt sowie die klassische Medienarbeit in Presse, Rundfunk und Fernsehen und schließt mit Content-Strategien, dem Einsatz von Social Media im Rahmen der Projekt-PR sowie praktischen Checklisten..

About the Author :
Manfred Noé ist Unternehmens- und Prozessberater. Er verfügt über langjährige Erfahrung im Projektmanagement und -controlling, Krisenmanagement und der Einführung von Qualitätsmanagementsystemen in der Industrie, bei Behörden und Finanzdienstleistern. Bekannt ist er als Autor mehrerer Fachbücher zu Projektmanagement, Innovation und Changeprozessen.


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Product Details
  • ISBN-13: 9783895789564
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: Pfeiffer Wiley
  • Language: German
  • Sub Title: Vom Kulturprojekt bis zum Großflughafen
  • ISBN-10: 3895789569
  • Publisher Date: 27 Jun 2017
  • Binding: Digital (delivered electronically)
  • No of Pages: 248


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