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Home > Art, Film & Photography > Industrial / commercial art & design > Adbusting: Ein Designrhetorisches Strategiehandbuch(33 Design)
Adbusting: Ein Designrhetorisches Strategiehandbuch(33 Design)

Adbusting: Ein Designrhetorisches Strategiehandbuch(33 Design)


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About the Book

In recent times, advertising strategies find themselves in a new situation: the internet and so-called `social media' have revolutionized the traditional communications structures of consumer society. And they have also provoked criticism in the process - mainly through the protest phenomenon of adbusting. This volume investigates this, by developing and theoretically exploring specific practical adbusting strategies. With the methodology of classical rhetoric, fragments can be detected within advertising messages which can be recoded and utilized for their subversive potential - an approach which allows advertisers and adbusters to use the rhetoric of design to find their own strategy.

About the Author :
Andreas Beaugrand (Prof. Dr. phil., M.A.), geb. 1960, lehrt Theorie der Gestaltung und ist Vizepräsident für Studium und Lehre der Fachhochschule Bielefeld. Pierre Smolarski (Dr. phil.), geb. 1984, lehrt Designrhetorik und Alltagsästhetik im Masterstudiengang Public Interest Design der Bergischen Universität Wuppertal sowie Rhetorik und Schreiben im Bereich Gestaltung der Fachhochschule Bielefeld. Seine Forschungsschwerpunkte sind Rhetorik, philosophische Ästhetik und Designtheorie.

Review :
Besprochen in: novum, 7 (106) http: //raiseyourvoice.blogsport.de, 13.07.2016, Jan Hansen ULTIMO, 13 (2017), Olaf Kieser


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Product Details
  • ISBN-13: 9783839434475
  • Publisher: Transcript Verlag, Roswitha Gost, Sigrid Nokel u. Dr. Karin Werner
  • Publisher Imprint: Transcript Verlag, Roswitha Gost, Sigrid Nokel u. Dr. Karin Werner
  • Language: German
  • Series Title: 33 Design
  • ISBN-10: 3839434475
  • Publisher Date: 22 Feb 2016
  • Binding: Digital (delivered electronically)
  • No of Pages: 288
  • Sub Title: Ein Designrhetorisches Strategiehandbuch


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