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Home > Business and Economics > Industry and industrial studies > Die M Glichkeiten Des Mobile Commerce: Wie K Nnen Verlage Sie Nutzen?
Die M Glichkeiten Des Mobile Commerce: Wie K Nnen Verlage Sie Nutzen?

Die M Glichkeiten Des Mobile Commerce: Wie K Nnen Verlage Sie Nutzen?


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About the Book

Dieses Buch liefert allen, die sich erstmals mit der Frage auseinandersetzen wie sie ihre Inhalte im mobilen Bereich verwerten k nnen, einen praxisnahen berblick und Anregungen f r den Einstieg. Handys, Smartphones und PDAs sind inzwischen aus unserem Alltag nicht mehr weg zu denken. Der urspr ngliche Verwendungszweck - das Telefonieren - ist heute nur noch eine von vielen T tigkeiten, die diese multifunktionalen Begleiter erm glichen. Nicht nur Konsumenten profitieren von den vielseitigen Einsatzm glichkeiten, auch Unternehmen wie Verlage bietet sich eine neue Chance der Umsatzgenerierung. Die kleinen Endger te bieten dem Konsumenten nicht nur bisher unbekannte M glichkeiten, sondern auch Unternehmen wie Verlagen eine neue Chance der Umsatzgenerierung. Begriffe wie "Mobile Business" oder "M-Commerce" sind immer h ufiger zu h ren. Doch wie k nnen Verlage den Mobile Commerce nutzen? Das Buch vermittelt einen kompakten berblick ber den Einstieg in den Mobile Commerce. Dabei wird speziell auf die Perspektive von Inhalteanbietern wie Verlagen eingegangen. Was sind die Erfolgsfaktoren? Wie k nnen Erl se erzielt werden? In sieben Kapiteln stellt die Autorin die wichtigsten Aspekte des Themas dar. Im technischen Bereich werden nicht nur mobile Endger te vorgestellt, sondern auch drahtlose Kommunikationstechniken erl utert. Des Weiteren gibt die Autorin einen berblick ber die Entwicklung des M-Commerce in den vergangenen Jahren und zeigt einen Ausschnitt aus den bereits umgesetzten mobilen Angeboten von Verlagen. Auch Bezahlverfahren - insbesondere f r mobile Informationsangebote - werden vorgestellt. Die beiden Themen Erl smodelle im Mobile Commerce und Sicherheit und Risiken runden schlie lich den Einblick ab. Im letzten Kapitel geht die Autorin noch einmal speziell auf die Ausgangslage von Verlagen ein. Darauf aufbauend liefert sie Ansatzpunkte den Einstieg in den Mobile Commerce.


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Product Details
  • ISBN-13: 9783838607610
  • Publisher: Diplomarbeiten Agentur
  • Publisher Imprint: Diplomarbeiten Agentur
  • Height: 254 mm
  • Spine Width: 3 mm
  • Weight: 109 gr
  • ISBN-10: 3838607619
  • Publisher Date: 06 May 2010
  • Binding: Paperback
  • Language: German
  • Sub Title: Wie K Nnen Verlage Sie Nutzen?
  • Width: 178 mm


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