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Die Entwicklung der Gameshow im Kinderfernsehen des Bayrischen Rundfunks

Die Entwicklung der Gameshow im Kinderfernsehen des Bayrischen Rundfunks


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Inhaltsangabe: Einleitung: Gameshows und Quizsendungen - und insbesondere die des Kinder- und Jugendfernsehens - sind ein Genre, mit dem sich die Wissenschaft bislang nur in sehr geringem Umfang beschäftigt hat. Die Gameshows/Quizsendungen im Fernsehen für junge Menschen scheinen aber dennoch ein nicht zu übersehendes Genre zu sein, da im Laufe der Jahre insgesamt über 80 verschiedene Sendungen, sowohl Eigen-, als auch Kaufproduktionen ausgestrahlt worden sind. Der Bayerische Rundfunk in München hat dabei eine herausragende Position erlangt und innerhalb der ARD-Sender die bisher meisten Gameshows/Quizsendungen entwickelt und produziert. Gang der Untersuchung: Die vorliegende Arbeit besteht aus sechs Teilen. Im ersten Teil wird auf die Geschichte des Kinderfernsehens eingegangen, um einen Überblick über das Programmumfeld der Gameshows/Quizsendungen für junge Menschen zu geben. Der zweite Teil beschäftigt sich detailliert mit der Gameshow/Quizsendung und gibt einen allgemeinen Überblick über deren Entwicklung. Ein historischer Überblick ergänzt den allgemeinen Teil. Die Geschichte der Gameshows/Quizsendungen für junge Menschen wird ausführlicher unter verschiedenen Aspekten im dritten Kapitel betrachtet und exemplarisch anhand von drei Sendungsbeispielen analysiert. Besonderes Augenmerk wird auf die indirekten Werbemöglichkeiten (Merchandising, Licensing, Product Placement und Sponsoring gelegt, da die Kommerzialisierung für die Rundfunkanstalten immer wichtiger wird und auch vor dem öffentlich-rechtlichen Rundfunk nicht halt macht. Zahllreiche Bilder von unerlaubtem Product Placement in bayerischen Kindergameshows ergänzen die Arbeit. Teil Vier enthält die Zusammenfassung der Untersuchungsergebnisse und den Ausblick. Die verwendete Literatur findet man in Teil Fünf, während im Anhang, dem sechsten Teil, ein Glossar über die wichtigsten in der Analyse verwendeten Begriffe, die Untersuchungsprotokolle der Sendungen, eine Übersicht der jeweiligen Sendedaten und ein


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Product Details
  • ISBN-13: 9783838601670
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Height: 216 mm
  • No of Pages: 20
  • Returnable: N
  • Weight: 86 gr
  • ISBN-10: 383860167X
  • Publisher Date: 29 Jul 1997
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 1 mm
  • Width: 140 mm


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