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Home > Business and Economics > Economics > Vom Broadcast zum Personalcast: Ökonomische Potenziale der Individualisierung audiovisueller Medienprodukte(Markt- und Unternehmensentwicklung Markets and Organisations)
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Vom Broadcast zum Personalcast: Ökonomische Potenziale der Individualisierung audiovisueller Medienprodukte(Markt- und Unternehmensentwicklung Markets and Organisations)

Vom Broadcast zum Personalcast: Ökonomische Potenziale der Individualisierung audiovisueller Medienprodukte(Markt- und Unternehmensentwicklung Markets and Organisations)


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About the Book

Auf der Basis einer eingehenden Analyse der Bereiche der Medienwertkette wendet Michael Hermann aktuelle wirtschaftswissenschaftliche Instrumente und Konzepte themenspezifisch an, veranschaulicht sie an Beispielen im Bereich des traditionellen Fernsehens und zeigt einen Weg zur Entwicklung individualisierter Medienprodukte auf.

Table of Contents:
1 Einleitung.- 1.1 Die Vision des Cyber-TV: Hinftihrung zum Thema und Problemstellung.- 1.2 Aufbau der Arbeit.- 2 Definition und Abgrenzung individualisierter audiovisueller Medienprodukte.- 2.1 Informationen als Wirtschaftsgut.- 2.2 Formen der Individualisierung audiovisueller Medienprodukte.- 3 Veränderte Rahmenbedingungen für das Angebot audiovisueller Medienprodukte.- 3.1 Digitalisierung und Konvergenz als Enabler für innovative Medienangebote.- 3.2 Realisierungsformen individualisierter Angebote von Medienprodukten.- 3.3 Auswirkungen gesellschaftlicher Individualisierungstrends auf die Nachfrage nach Medienprodukten.- 3.4 Politische Rahmenbedingung: Regulierung, Urheberrecht und Datenschutz.- 4 Ökonomik der Individualisierung audiovisueller Medienprodukte.- 4.1 Die Medienwertschöpfungskette als Bezugsrahmen für die ökonomische Analyse.- 4.2 Individualisierung der Produktion audiovisueller Medienprodukte.- 4.3 Individualisierung der Aggregation digitaler Medienprodukte.- 4.4 Individualisierung der Distribution digitaler Medienprodukte.- 4.5 Individualisierung der Rezeption digitaler Medienprodukte.- 4.6 Implikationen der Individualisierung für die Finanzierung digitaler Medienprodukte.- 5 Schlussbetrachtung und Ausblick.- Stichwortverzeichnis.

About the Author :
Dr. Michael Hermann war wissenschaftlicher Mitarbeiter von Prof. Dr. Dr. h.c. Ralf Reichwald am Lehrstuhl für Allgemeine und Industrielle Betriebswirtschaftslehre der TU München. Heute ist er Berater bei der Noxolab GmbH in München.


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Product Details
  • ISBN-13: 9783824475919
  • Publisher: Deutscher Universitatsverlag
  • Publisher Imprint: Deutscher Universitatsverlag
  • Language: German
  • Returnable: Y
  • Sub Title: Ökonomische Potenziale der Individualisierung audiovisueller Medienprodukte
  • ISBN-10: 382447591X
  • Publisher Date: 29 Jul 2002
  • Binding: Paperback
  • No of Pages: 236
  • Series Title: Markt- und Unternehmensentwicklung Markets and Organisations


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