Unternehmenskommunikation auf dem Prüfstand - Bookswagon UAE
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Home > Business and Economics > Business and Management > Sales and marketing > Unternehmenskommunikation auf dem Prüfstand: Aktuelle empirische Ergebnisse zum Reputation Marketing(Unternehmenskommunikation und Reputation Marketing)
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Unternehmenskommunikation auf dem Prüfstand: Aktuelle empirische Ergebnisse zum Reputation Marketing(Unternehmenskommunikation und Reputation Marketing)

Unternehmenskommunikation auf dem Prüfstand: Aktuelle empirische Ergebnisse zum Reputation Marketing(Unternehmenskommunikation und Reputation Marketing)


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About the Book

Die empirischen Untersuchungen liefern Ergebnisse aus der Praxis, die belastbare Aussagen uber die Messbarkeit von Effekten der Kommunikation zulassen. Neben etablierten Praktikern und Wissenschaftlern kommt auch der PR- Nachwuchs zu Wort mit Beitragen, die u.a. im Rahmen des Forderprogramms "Initiative 100" der Kommunikationsagentur komm.passion ausgewahlt wurden.

Table of Contents:
1. Aktuelle Umfragen zur externen Kommunikation.- Unternehmenskommunikation in der Wertschöpfungskette — Aktuelle Herausforderungen aus der Sicht der DAX-Unternehmen.- Corporate Governance deutscher Unternehmen und deren kommunikative Begleitung.- 2. Interne Kommunikation und die Inszenierung der Unternehmensmarke.- Interne Kommunikation im Mittelstand.- … sieh, das Gute liegt so nah: Interne Kommunikation als Markenwerttreiber.- Corporate Branding als Herausforderung an die interne Kommunikation.- 3. Instrumente der Unternehmenskommunikation.- Interdependenz oder Interferenz? Zur Interaktion von Journalisten und Öffentlichkeitsarbeitern.- Kundenzeitschriften heute: Zwischen PR und Journalismus?.- Zwischen Effizienz und Egoismen — Zum Einsatz von IT-Lösungen im Rahmen der PR und Unternehmenskommunikation.- 4. Die Evaluation der Unternehmenskommunikation.- Moderne Ansätze der PR-Evaluation — Potenziale der Balanced Scorecard.- Übersicht.- Der PR-Markt in Deutschland.- Die Autoren.

About the Author :
Prof. Dr. Joachim Klewes lehrt Kommunikationsmanagement an der Freien Universität Berlin und ist Geschäftsführer der Kommunikationsagentur komm.passion (Berlin, Hamburg, Düsseldorf, Frankfurt, München).


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Product Details
  • ISBN-13: 9783824408399
  • Publisher: Deutscher Universitats-Verlag
  • Publisher Imprint: Deutscher Universitats-Verlag
  • Height: 210 mm
  • No of Pages: 308
  • Series Title: Unternehmenskommunikation und Reputation Marketing
  • Width: 148 mm
  • ISBN-10: 3824408392
  • Publisher Date: 30 May 2005
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Aktuelle empirische Ergebnisse zum Reputation Marketing


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Unternehmenskommunikation auf dem Prüfstand: Aktuelle empirische Ergebnisse zum Reputation Marketing(Unternehmenskommunikation und Reputation Marketing)
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