CDP - Customer Data Plattformen
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Home > Business and Economics > Business and Management > CDP - Customer Data Plattformen: Auswahl, Einführung und Konfiguration
CDP - Customer Data Plattformen: Auswahl, Einführung und Konfiguration

CDP - Customer Data Plattformen: Auswahl, Einführung und Konfiguration


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About the Book

Wie schaffen Unternehmen ein ganzheitliches Kundenbild, das über Kanäle, Geräte und Touchpoints hinweg Bestand hat? Wie lassen sich Kundendaten DSGVO-konform erfassen, in Echtzeit aktivieren und sinnvoll nutzen? Und wie gelingt die Einführung einer Customer Data Plattform (CDP) ohne technische Sackgassen? Dieses praxisorientierte Handbuch aus der Reihe DIGITAL BUSINESS GUIDES gibt fundierte Antworten: Es begleitet Entscheider: innen, Marketingverantwortliche und IT-Teams durch alle Phasen eines CDP-Projekts von der Zieldefinition über die Systemauswahl bis hin zur technischen Integration, Governance und operativen Nutzung. Mit Marktübersichten, Checklisten, Use Cases und Best Practices liefert das Buch das nötige Wissen, um datengetriebene Kundenerlebnisse aufzubauen, nachvollziehbar, rechtssicher und zukunftsorientiert. Ein unverzichtbarer Begleiter für alle, die aus Daten echten Kundennutzen machen wollen. Wenn Sie Klarheit und Struktur bei der Einführung Ihrer Custom Data Plattform suchen, laden wir Sie herzlich ein, den DIGITAL BUSIESS NAVIGATOR kostenfrei zu nutzen. Der Entry-Tarif ist für Leser kostenfrei enthalten.


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Product Details
  • ISBN-13: 9783819260865
  • Publisher: Bod - Books on Demand
  • Publisher Imprint: Bod - Books on Demand
  • Height: 297 mm
  • No of Pages: 56
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 209 gr
  • ISBN-10: 3819260862
  • Publisher Date: 15 Sep 2025
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Returnable: N
  • Sub Title: Auswahl, Einführung und Konfiguration
  • Width: 210 mm


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