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Home > Business and Economics > Business and Management > International business > Partnerschaft statt Deal: mit Asiens Innovatoren zum Erfolg
Partnerschaft statt Deal: mit Asiens Innovatoren zum Erfolg

Partnerschaft statt Deal: mit Asiens Innovatoren zum Erfolg


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About the Book

In einer Welt, die von rasanten technologischen Entwicklungen und wirtschaftlichen Umbrüchen geprägt ist, sind strategische Partnerschaften zwischen deutschen Unternehmen und asiatischen Innovatoren nicht mehr nur eine Option, sie sind eine Notwendigkeit. Während Deutschland für Präzision, Ingenieurskunst und nachhaltige Innovation steht, sind es die asiatischen Unternehmen, die mit agiler Entwicklung, disruptiven Ideen und Skalierungsfähigkeit die Zukunft vorantreiben. Gemeinsam können sie etwas schaffen, das weit über die Fähigkeiten eines einzelnen Akteurs hinausgeht. Doch nicht jede Partnerschaft ist ein Selbstläufer. Manche Allianzen scheitern, weil Visionen nicht übereinstimmen, Kulturen aufeinanderprallen oder Märkte sich schneller verändern, als es die Unternehmen erwarten. Dieses Buch zeigt auf, wie deutsch-asiatische Kooperationen zu Innovation, Wachstum und Erfolg führen können. Anhand konkreter Fallstudien, insbesondere aus der Automobilindustrie und dem Bereich hochwertiger Premiumprodukten werden sowohl erfolgreiche als auch gescheiterte Partner-schaften analysiert. Was macht eine Kooperation zum Gamechanger? Welche Kriterien führen zum Erfolg und welche zum Scheitern. Und vor allem: Was können wir daraus lernen? Ziel dieser Publikation ist es, den Blick für die großen Potenziale einer Partnerschaft mit Asiens Innovatoren zu öffnen. Es will inspirieren, bestehende Denkmuster zu hinterfragen, neue Wege zu beschreiten und Partnerschaften zu schaffen, die auf gegenseitigem Respekt, Vertrauen und einer gemeinsamen Vision beruhen. Denn die Zukunft gehört denjenigen, die den Mut haben, Grenzen zu überwinden und gemeinsam die Welt von morgen zu gestalten. Gerade deshalb wurden zum Schluss konkrete Projektideen für die Zukunft ausgerufen: als Einladung zum Mitdenken und Mitgestalten. Sie stehen exemplarisch für das, was möglich ist, wenn wir das Prinzip der Partnerschaft ernst nehmen, nicht als Absichtserklärung, sondern als gemeinsamen Gestaltungsprozess. D


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Product Details
  • ISBN-13: 9783769376623
  • Publisher: Bod - Books on Demand
  • Publisher Imprint: Bod - Books on Demand
  • Height: 203 mm
  • No of Pages: 98
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 154 gr
  • ISBN-10: 3769376625
  • Publisher Date: 17 May 2025
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Returnable: N
  • Sub Title: mit Asiens Innovatoren zum Erfolg
  • Width: 127 mm


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