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Home > Business and Economics Books > Business and Management > Monetize It!: Wie industrielle Mittelständler mit ungenutzten Daten 10-30 % Mehrumsatz erzielen
Monetize It!: Wie industrielle Mittelständler mit ungenutzten Daten 10-30 % Mehrumsatz erzielen

Monetize It!: Wie industrielle Mittelständler mit ungenutzten Daten 10-30 % Mehrumsatz erzielen


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About the Book

80 % aller Industriedaten in der EU bleiben ungenutzt. Für einen industriellen Mittelständler mit 25 Millionen Euro Jahresumsatz bedeutet das bis zu 7,5 Millionen Euro verschenktes Umsatzpotenzial pro Jahr. MONETIZE IT! ist der Praxisratgeber für Entscheidungsträger: innen im industriellen Mittelstand, die ihre ungenutzten Daten systematisch in Mehrumsatz verwandeln wollen. Im Zentrum steht der Lorenz Data-Navigator, ein wissenschaftlich fundiertes und anwendungsorientiertes Modell für die Data2Value-Transformation vom Daten-Sammler zum Daten-Monetarisierer. Das Buch begleitet Sie Schritt für Schritt: von der Standortbestimmung über den Aufbau der fünf datenbasierten Fähigkeiten (Strategie, Kultur, Ressourcen, Ökosystem, Wertschöpfung) bis zum fertigen datenbasierten Geschäftsmodell mit konkreten Umsatzmodellen. Fünf konkrete Werkzeuge, 25 Handlungsempfehlungen und sechs Reifestufen geben Ihnen eine klare Roadmap. Die fiktive Werkzeug GmbH begleitet Sie als Praxisbeispiel durch alle Kapitel und zeigt, wie ein typischer Mittelständler 15 % Mehrumsatz in 18 Monaten erzielt, inklusive Business Case, Stolpersteinen und Erfolgsfaktoren. Ein begleitendes Workbook mit 13 Templates steht als digitaler Werkzeugkoffer zum Download bereit. Dieses Buch ist kein Schmöker für das Sofa, es ist ein Arbeitsbuch für den Schreibtisch. Die beste Zeit anzufangen ist JETZT.


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Product Details
  • ISBN-13: 9783769362237
  • Publisher: Bod - Books on Demand
  • Publisher Imprint: Bod - Books on Demand
  • Height: 297 mm
  • No of Pages: 162
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 453 gr
  • ISBN-10: 3769362233
  • Publisher Date: 15 Apr 2026
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Returnable: N
  • Sub Title: Wie industrielle Mittelständler mit ungenutzten Daten 10-30 % Mehrumsatz erzielen
  • Width: 210 mm


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