E-Sport: Die Ökonomie des digitalen Sports
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Home > Sports > E-Sport: Die Ökonomie des digitalen Sports: (essentials)
E-Sport: Die Ökonomie des digitalen Sports: (essentials)

E-Sport: Die Ökonomie des digitalen Sports: (essentials)


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About the Book

Der elektronische Sport, kurz E-Sport, fasziniert nicht nur junge und technikaffine Menschen. Seit Jahren gewinnt er zunehmende gesellschaftliche Bedeutung weit über seine ursprüngliche Zielgruppe hinaus. Die Bundespolitik diskutiert mögliche Förderungen und sogar über eine Gleichstellung mit dem klassischen Sport. Professionelle Sportclubs stellen eigene E-Sport-Mannschaften auf. Immer mehr Unternehmen, auch aus technikfernen Branchen, entdecken den E-Sport als Plattform für Sponsoring und Werbung. 2027 werden in Riad die ersten Olympischen E-Sport-Spiele ausgetragen.

Dieses Buch mit Online-Kurs gibt interessierten Leser:innen einen strukturierten Überblick über das Phänomen des elektronischen Sports, angefangen mit der Diskussion, was E-Sport genau ist und was es vom Gaming unterscheidet, über die Darstellung der aktuellen wirtschaftlichen Rahmenbedingungen bis hin zu der Frage, ob und in welcher Form eine staatliche Förderung ausgestaltet sein sollte. Den Zugang zum Online-Kurs finden Sie direkt im Buch.



Table of Contents:

1. Einleitung und Grundlagen des E-Sports.- 2. Die Entwicklung des E-Sport.- 3. E-Sport Games und Genres im Überblick.- 4. Marktteilnehmer.- 5. Marktvolumen und Marktentwicklung.- 6. Möglichkeiten zur Förderung des E-Sports.- 7. Ausblick.



About the Author :

Prof. Dr. Markus Breuer ist Professor an SRH University of Applied Sciences Heidelberg sowie Geschäftsführer des Arbeitskreises Sportökonomie e. V.

Prof. Dr.-Ing. Daniel Görlich ist Professor an der Hochschule Offenburg und Mitglied im Branchenverband game.


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Product Details
  • ISBN-13: 9783662734575
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 47
  • Returnable: N
  • Returnable: N
  • Returnable: N
  • Returnable: N
  • Series Title: essentials
  • ISBN-10: 3662734575
  • Publisher Date: 04 Jul 2026
  • Binding: SF
  • Language: German
  • Returnable: N
  • Returnable: N
  • Returnable: N
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  • Returnable: N
  • Width: 148 mm


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