Entwicklung eines Modells für inklusive Sprache - Bookswagon
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Language, Linguistics & Creative Writing > Linguistics > Sociolinguistics > Entwicklung eines Modells für inklusive Sprache: Diskurslinguistische Analyse der Diversitätsdimensionen in der Unternehmenskommunikation(Sprache und Wirtschaft)
Entwicklung eines Modells für inklusive Sprache: Diskurslinguistische Analyse der Diversitätsdimensionen in der Unternehmenskommunikation(Sprache und Wirtschaft)

Entwicklung eines Modells für inklusive Sprache: Diskurslinguistische Analyse der Diversitätsdimensionen in der Unternehmenskommunikation(Sprache und Wirtschaft)


     0     
5
4
3
2
1



Available


X
About the Book

Diese Arbeit zeigt die Entwicklung eines Modells für inklusive Sprache in der Unternehmenskommunikation. Anhand einer Diskursanalyse wurden Unternehmenswebsites und LinkedIn-Beiträge von 18 Unternehmen untersucht. Das Korpus umfasst ausgewählte Kunden einer linguistischen Unternehmensberatung mit Sitz in Mannheim (LUB GmbH Mannheim). Mit einer qualitativen Diskursanalyse wurde der inklusive Sprachgebrauch hinsichtlich der Diversitätsdimensionen untersucht. Die Ergebnisse liefern wertvolle Einblicke darüber, wie inklusive Sprache in der Unternehmenskommunikation konstruiert wird, und dienen als Basis für die Entwicklung des Modells, das Unternehmen bei inklusiver Kommunikation unterstützt. Die Analyse ergab, dass zwar häufig eine geschlechtersensible Sprache verwendet wird, die anderen Dimensionen der Vielfalt, insbesondere in Bildmaterialien, jedoch weniger vertreten sind. Angesichts der wachsenden Bedeutung des sozialen Netzwerks LinkedIn und des fortlaufenden Wandels der sprachlichen Berücksichtigung der Geschlechter in der deutschen Sprache hin zur Inklusion weiterer Dimensionen beschäftigt sich diese Studie mit aktuellen gesellschaftlichen Herausforderungen und trägt zur linguistischen Erschließung des Themas bei.

Table of Contents:
Einleitung.- Theoretischer Rahmen.- Unternehmenskommunikation.- Die Sichtbarkeit von Menschen in der Sprache.- Methodisches Vorgehen und Daten.- Empirie.

About the Author :

Natalie Barendt ist derzeit in der Unternehmenskommunikation eines globalen Gesundheitsunternehmens tätig und fokussiert sich auf Themen im Bereich Diversity, Equity & Inclusion, wie die soziale Herkunft, mentale und körperliche Gesundheit sowie die Vereinbarkeit von Beruf und Familie. Bis zur Fertigstellung der vorliegenden Arbeit war sie in keinem der untersuchten Unternehmen tätig.


Best Sellers


Product Details
  • ISBN-13: 9783662711668
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Publisher Imprint: J.B. Metzler
  • Height: 210 mm
  • No of Pages: 148
  • Series Title: Sprache und Wirtschaft
  • Width: 148 mm
  • ISBN-10: 3662711664
  • Publisher Date: 13 May 2025
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Diskurslinguistische Analyse der Diversitätsdimensionen in der Unternehmenskommunikation


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Entwicklung eines Modells für inklusive Sprache: Diskurslinguistische Analyse der Diversitätsdimensionen in der Unternehmenskommunikation(Sprache und Wirtschaft)
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG -
Entwicklung eines Modells für inklusive Sprache: Diskurslinguistische Analyse der Diversitätsdimensionen in der Unternehmenskommunikation(Sprache und Wirtschaft)
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Entwicklung eines Modells für inklusive Sprache: Diskurslinguistische Analyse der Diversitätsdimensionen in der Unternehmenskommunikation(Sprache und Wirtschaft)

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!