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Quick Guide Der ROI von Customer Experience: Wie Kundenerlebnisse zu messbarem Unternehmenserfolg führen(Quick Guide)

Quick Guide Der ROI von Customer Experience: Wie Kundenerlebnisse zu messbarem Unternehmenserfolg führen(Quick Guide)


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About the Book

Customer Experience (CX) ist mehr als ein Buzzword der modernen Wirtschaft oder eine weitere Abteilung im heutigen Business – sie ist ein business-kritischer Werttreiber für Unternehmen. Doch wie lässt sich der Return on Investment (ROI) von CX konkret nachweisen? Dieser Quick Guide liefert Führungskräften, CX-Verantwortlichen und Strateg*innen einen praxisnahen und fundierten Ansatz, um CX-Maßnahmen mit Business-Kennzahlen zu verknüpfen. Anhand eines klar strukturierten Modells zeigt das Buch, wie CX-Werte wie NPS, CSAT oder CES mit wirtschaftlichen Größen wie CLV, CAC oder Churn Rate in Beziehung gesetzt werden können. Zahlreiche Beispiele, Tools und Visualisierungen helfen dabei, CX-Programme strategisch zu verankern, ihre Wirkung zu messen und den ROI überzeugend zu kommunizieren – intern wie extern. Ein unverzichtbarer Leitfaden für alle, die Customer Experience als wirtschaftlich relevanten Erfolgsfaktor verstehen und nutzen wollen.

About the Author :
Martin Meyer-Gossner blickt auf über zwei Jahrzehnte als Gründer, Berater und Strategieexperte zurück. In diesen Jahren hat er an zahlreichen Akademien, Instituten und universitären Projekten zu Digitalstrategie, Lead-Management, Social-Selling- und ROI-Betrachtungen doziert sowie führende DAX-Unternehmen im Vertrieb, Marketing und Business Development beraten. Seit vielen Jahren ist er gefragter Experte und Moderator für Digitalthemen und Digitale Innovation in Europa.


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Product Details
  • ISBN-13: 9783658494391
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 171
  • Returnable: N
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  • Series Title: Quick Guide
  • Width: 148 mm
  • ISBN-10: 3658494395
  • Publisher Date: 21 Nov 2025
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Returnable: N
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  • Sub Title: Wie Kundenerlebnisse zu messbarem Unternehmenserfolg führen


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Quick Guide Der ROI von Customer Experience: Wie Kundenerlebnisse zu messbarem Unternehmenserfolg führen(Quick Guide)
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Quick Guide Der ROI von Customer Experience: Wie Kundenerlebnisse zu messbarem Unternehmenserfolg führen(Quick Guide)
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