Management in einem dynamischen Umfeld
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Management in einem dynamischen Umfeld: Konzepte, Methoden und Werkzeuge

Management in einem dynamischen Umfeld: Konzepte, Methoden und Werkzeuge


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About the Book

Dieses klar strukturierte Open-Access-Lehrbuch vermittelt grundlegendes Managementwissen. Auf Grundlage der wesentlichen Aspekte der Unternehmensführung wird ein Unternehmens-Modell skizziert, das es dem Leser ermöglicht, sich leicht in der Struktur des Lehrbuchs zurechtzufinden, zu reflektieren, neue Ansätze in einen Kontext zu setzen und kritisch zu hinterfragen. Neben dem Basiswissen zur Unternehmensführung werden Themen wie Nachhaltigkeit, unternehmerische Verantwortung und Unternehmenskultur aufgegriffen und in den Kontext eingeordnet. Praxisbeispiele, Wiederholungs- und Diskussionsfragen sowie kurze Fallstudien am Ende jedes Kapitels erleichtern den Übergang von der Theorie zur Praxis. Aktuelle Unternehmensbeispiele (z.B. UBS-Fusion, Rolex, Nestlé, Logitech, Netflix, Ferrero) dienen der vertieften Auseinandersetzung mit strategischen Herausforderungen in der Unternehmensführung. 

Table of Contents:
Grundmodelle des Unternehmens.- Systemorientierter Ansatz und Kybernetik.- Managementtechniken.- Strategie: Denken und Handeln.- Organisation: Struktur folgt Strategie.- Unternehmenskultur: Wettbewerbsvorteil.- Unternehmensentwicklung durch Innovation.

About the Author :
Prof. Dr. Rico J. Baldegger ist Professor an der Sawyer Business School, Suffolk University, Boston, MA. Er hält regelmäßig Vorträge und Keynotes in Europa, den USA, Singapur und Australien zu strategischen Innovationen und globalen Wirtschaftstrends. Seine umfas­sende Berufserfahrung umfasst die Bereiche Leadership, Unternehmertum, Innovation und Strategie. Professor Baldegger hat mehrere Start-ups in Europa und den USA gegründet und war Gründer und CEO einer Unternehmensberatungsfirma. Heute ist er aktiv als Verwaltungsrat, fungiert als Business Angel und unterstützt unternehmerische Ökosysteme in verschiedenen Ländern.


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Product Details
  • ISBN-13: 9783658484507
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Publisher Imprint: Springer Gabler
  • Height: 240 mm
  • No of Pages: 386
  • Sub Title: Konzepte, Methoden und Werkzeuge
  • ISBN-10: 3658484500
  • Publisher Date: 11 Oct 2025
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Width: 168 mm


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Management in einem dynamischen Umfeld: Konzepte, Methoden und Werkzeuge
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Management in einem dynamischen Umfeld: Konzepte, Methoden und Werkzeuge
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