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Home > Business and Economics > Business and Management > Sales and marketing > Online / Social media Marketing > PsyConversion®: 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce
PsyConversion®: 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce

PsyConversion®: 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce


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About the Book

This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior patterns they use, and how these can be addressed in digital marketing. Science now agrees that our brain works with two systems: an emotional-intuitive and a rational decision-making system. The rational system is provided with sufficient arguments in e-commerce, but accounts for only around 5% of all decisions! The remaining 95% of the customer's brain has so far been largely neglected. There, decisions are made based on deeply anchored, unconscious patterns of behavior – the so-called "behavior patterns". Knowledge of behavior patterns makes it possible to finally understand online customer behavior in depth. This reveals the opportunity to specifically improve the user experience and make your business more successful. The content behavior patterns and how they can be used in the digital environment improving the user experience and your conversion rate library of 117 behavior patterns from awareness to retention  framework for identifying suitable behavior patterns ethical-moral limits of use The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. The author has subsequently revised the text further to refine the work stylistically and to make it more precise.    

Table of Contents:
Introduction.- Fundamentals of decision-making.- Behavior Patterns - Foundations of Our Decisions.- Behavior patterns for the perception phase.- Behavior patterns for the decision-making phase.- Behavior patterns for the customer retention phase.- Operational work with behavior patterns.

About the Author :
Philipp Spreer (Ph.D.) is behavioral strategist and managing partner of elaboratum and supports organizations from medium-sized businesses to listed companies on their way to digital excellence. His focus areas are understanding customer behavior, striving for the perfect user experience in accordance with the conversion rate and developing particularly effective digital products. Spreer has been researching customer behavior in the digital context for more than 15 years. After studying in Kiel, Lyon and Göttingen, he completed his doctorate in behavioral science and marketing. His publications have been cited and further developed hundreds of times worldwide. At the same time, he was a long-time lecturer at renowned universities and is a regular speaker at digital conferences. Based on current psychological and neuroscientific findings, PsyConversion® bridges the gap between usability, conversion optimization and online marketing and provides a standard work for practical work in the digital environment that no innovative digital professional should be without.    


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Product Details
  • ISBN-13: 9783658445928
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Height: 240 mm
  • No of Pages: 307
  • Sub Title: 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce
  • ISBN-10: 3658445920
  • Publisher Date: 20 Aug 2024
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Width: 168 mm


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PsyConversion®: 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce
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