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Home > Business and Economics > Business and Management > Sales and marketing > FANOMICS® – Mitarbeiter zu Fans machen: Wie Sie von der Ökonomie des Fan-Prinzips profitieren
FANOMICS® – Mitarbeiter zu Fans machen: Wie Sie von der Ökonomie des Fan-Prinzips profitieren

FANOMICS® – Mitarbeiter zu Fans machen: Wie Sie von der Ökonomie des Fan-Prinzips profitieren


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About the Book

In diesem Buch erklären die Entdecker des Fan-Prinzips, wie Sie Mitarbeiter zu wirklichen Fans machen und Ihr Unternehmen dadurch nachhaltig stärken – denn Fan-Mitarbeiter sind produktiver, loyaler und die besten Botschafter.  Der Schlüssel dafür: Sie wenden das Fan-Prinzip – also das grundlegende ökonomische sowie sozialpsychologische Wissen über Fans, wie wir es aus dem Sport, der Kunst oder der Musik kennen – auf Ihr Mitarbeiterbeziehungsmanagement an. Mit dem daraus abgeleiteten Steuerungsinstrument FANOMICS® erzielen Sie entscheidende Vorteile im Wettbewerb um die besten Mitarbeiter, und das unabhängig von Ihren Zielgruppen, Produkten und Ihrer Unternehmensgröße. Denn der War for Talents ist längst zum limitierenden Wachstumsfaktor vieler Unternehmen geworden, und die Konkurrenzsituation wird sich in den nächsten Jahren durch den rasanten demographischen Wandel weiter verschärfen.  Durch FANOMICS® schaffen Sie eine starke Employer Brand, die nach innen und außen volle Wirkung entfaltet, indem sie immer mehr Mitarbeiter zu echten Fans macht.  

Table of Contents:
Fans und Fan-Mitarbeiter.- Das Potenzial von Fan-Mitarbeitern für Ihr Unternehmen.- FANOMICS® als ganzheitliches, potenzialbasiertes Steuerungsinstrument.- Mit der passenden Identifikationsplattform Fan-Mitarbeiter gewinnen und binden.- Fan-basierte Unternehmenskultur: Passung nach innen erlebbar machen.- Fan-basiertes Employer Brand Management: Passung nach außen herstellen.- Erfolgsfaktoren von FANOMICS®.- FANOMICS® erfolgreich implementieren: Best Case Lieblang – Ein führender B2B-Dienstleister für Gebäudereinigung und Sicherheitsdienste.

About the Author :
Dr. Frederik Meyer ist Mitglied der Geschäftsleitung der 2HMforum. GmbH und Leiter Führungskräfte und Mitarbeiter als Fan-Macher.Roman Becker ist geschäftsführender Gesellschafter der 2HMforum. GmbH. Er ist Autor der ebenfalls bei Springer erschienenen Werke „Das Fan-Prinzip: Wie Sie aus Kunden wirklich Fans machen und wie Sie davon profitieren“ und „FANOMICS®: Turn Customers into Fans and Profit from it”.


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Product Details
  • ISBN-13: 9783658431624
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Publisher Imprint: Springer Gabler
  • Height: 240 mm
  • No of Pages: 274
  • Sub Title: Wie Sie von der Ökonomie des Fan-Prinzips profitieren
  • ISBN-10: 3658431628
  • Publisher Date: 28 Dec 2024
  • Binding: Hardback
  • Language: German
  • Returnable: Y
  • Width: 168 mm


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