Geschäftsmodelle systematisch analysieren
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Home > Business and Economics > Business and Management > Entrepreneurship / Start-ups > Geschäftsmodelle systematisch analysieren: Wertschöpfungsmechanismen verstehen und Wirkungszusammenhänge identifizieren
Geschäftsmodelle systematisch analysieren: Wertschöpfungsmechanismen verstehen und Wirkungszusammenhänge identifizieren

Geschäftsmodelle systematisch analysieren: Wertschöpfungsmechanismen verstehen und Wirkungszusammenhänge identifizieren


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About the Book

Dieses Buch bietet einen verständlichen und praxisnahen Einblick in die Methoden zur systematischen Analyse von Geschäftsmodellen. Strategie-, Business Development- und Innovationsverantwortliche erhalten mit dem Business Model Canvas, verschiedenen Systematisierungsansätzen und den spezifischen Wirkungszusammenhängen digitaler Geschäftsmodelle das notwendige Handwerkszeug, um die Wertschöpfungsmechanismen von Unternehmen zu verstehen. Die Erkenntnisse bilden die Grundlage sich anschließender Geschäftsmodellinnovationen, um identifizierte Wettbewerbsvorteile im eigenen Unternehmen zu adaptieren.

Table of Contents:
Der Begriff „Geschäftsmodell“.-Geschäftsmodellanalyse mit dem Business Model Canvas.-Systematisierung von Geschäftsmodellen.- Wirkungszusammenhänge digitaler Geschäftsmodelle.-Ausblick: Geschäftsmodellinnovationen implementieren.

About the Author :
Atilla Wohllebe ist auf die Digitalisierung des Einzelhandels spezialsiert. Insbesondere konzentriert er sich auf Fragestellungen der digitalen Kundenbindung und erforscht, wie sich Smartphone Apps in diesem Kontext nutzen lassen. Er ist als Berater, Angestellter, Autor und Researcher tätig und hat mehrere Bücher, Buchkapitel und wissenschaftliche Aufsätze veröffentlicht. Atilla Wohllebe hat Business Administration (B. A.) und E-Commerce (M. Sc.) studiert. Er ist Mitglied des Vorstandes der Digital Analytics Association Germany (DAA) und Mitglied der International Association of Online Engineering (IAOE).


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Product Details
  • ISBN-13: 9783658362577
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 119
  • Sub Title: Wertschöpfungsmechanismen verstehen und Wirkungszusammenhänge identifizieren
  • ISBN-10: 365836257X
  • Publisher Date: 05 Apr 2022
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Width: 148 mm


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