Facetten der Digitalisierung
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Facetten der Digitalisierung: Chancen und Herausforderungen für Mensch und Management(Schriften der accadis Hochschule)

Facetten der Digitalisierung: Chancen und Herausforderungen für Mensch und Management(Schriften der accadis Hochschule)


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About the Book

In diesem Buch thematisiert die Professorenschaft der accadis Hochschule die Auswirkungen der Digitalisierung auf ihre Fachbereiche: Notwendige Umbrüche der Wirtschaftsethik, Auswirkungen künstlicher Intelligenz auf Marketing und Produktentwicklung, Veränderungen in der Unternehmenskommunikation, digitale Innovationen in Sport- und Gesundheitsmanagement, intelligente Distribution mit Blockchain-Technologien sowie Tokens im Finanzmarkt.

Table of Contents:
Moralphilosophie / Wirtschaftsethik.- Blockchain und Tokenisierung.- Health Care.- Unternehmenskommunikation und Social-Media.- Künstliche Intelligenz im Marketing.- Digitales Sportmanagement.

About the Author :
Dr. Yvonne Thorhauer, Diplom-Kauffrau und promovierte Philosophin, ist Professorin und Forschungsleiterin der accadis Hochschule Bad Homburg. Sie lehrt an der Goethe-Universität Frankfurt, ist Mitglied des Ethikverbands der Deutschen Wirtschaft und der Prüfungskommission der World Kickboxing & Karate Union. Dr. Christoph A. Kexel ist Geschäftsführender Gesellschafter der accadis Hochschule und der accadis International School Bad Homburg. Er ist Professor für Internet und Social Media Marketing an der accadis Hochschule, Mitglied in verschiedenen IHK-Ausschüssen sowie Coach für Unternehmenswebseiten.


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Product Details
  • ISBN-13: 9783658298692
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 171
  • Series Title: Schriften der accadis Hochschule
  • Width: 148 mm
  • ISBN-10: 3658298693
  • Publisher Date: 16 Apr 2020
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Chancen und Herausforderungen für Mensch und Management


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