Gemischtes Gehacktes
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Gemischtes Gehacktes: Unbekannte Theorie-Objekte der Trendforschung(Erlebniswelten)

Gemischtes Gehacktes: Unbekannte Theorie-Objekte der Trendforschung(Erlebniswelten)


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About the Book

Die Bizarrerie von heute ist der Trend von morgen und der Mainstream-Markt von übermorgen. Dies zeigen seit den 1990er-Jahren die Theorie-Performances von Franz Liebl aus der Reihe „Unbekannte Theorie-Objekte der Trendforschung“. Wo in der Trendforschungs normalerweise das In ganz schnell ins Mega-Out kippt, markieren seine UTOs die Trends für die lange Strecke: je bizarrer, desto tragfähiger; je kurioser, desto relevanter. Der InhaltUnbekannte Theorie-Objekte der Trendforschung: Fetisch • Kundenzufriedenheit • Cyborg • Serienmord • Webvertising • Entführung • Interface Value • Kannibalismus • Depression • Bastler • Tierliebe • Der letzte Schrei • Artistically Modified Objects • Unschärfe • Cargo-Kult Der AutorDr. Franz Liebl ist Professor für Strategisches Marketing an der Universität der Künste Berlin.

Table of Contents:
Erfindung einer Tradition – Tradition einer Erfindung.- Der Fetisch im Kontext der Techno-Kultur.- Kundenzufriedenheit im Zeitalter des Rinderwahnsinns.- Der Cyborg als Paradigma der Körperpolitik.- Der Serienmord als Instru­ment des wertorientierten Managements.- Webvertising zwischen Datenmüll und Medienguerilla.- Entführung als Gegen­stand unternehmerischer Innovation.- Die Universalisierung des Fetisch im Turbokapitalismus.- Creating Interface Value: Über die Ménage à trois von Kunst, Kommerz und Subkultur.- Betriebswirtschaftliche Di­mensionen des Kannibalismus.- Depression und die Strategien ihrer Vermarktung.- Der Bastler als Schnittstelle von Cultural Studies, Soziologie und Marketing.- Tierliebe als Trieb-Kraft im Konsumverhalten.- Der letzte Schrei: Zur Ana­tomie von Trends, Moden und Revivals.- Die Kunst der Kun­den-Orientierung.- Artistically Modified Objects als Grundlage von Konsuminnovationen.- Die Unschärfe als strategische Dimension der Markenpersönlichkeit.- Strategische Aspekte des Cargo-Kults.- Die Fettleber als Material der Avantgarde.- Der Story-Teller als Aktant in der Spitzengastronomie.

About the Author :
Dr. Franz Liebl ist Professor für Strategisches Marketing an der Universität der Künste Berlin.


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Product Details
  • ISBN-13: 9783658244101
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer vs
  • Height: 210 mm
  • No of Pages: 304
  • Returnable: Y
  • Sub Title: Unbekannte Theorie-Objekte der Trendforschung
  • ISBN-10: 3658244100
  • Publisher Date: 30 May 2020
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Series Title: Erlebniswelten
  • Width: 148 mm


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