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Home > Reference > Interdisciplinary studies > Communication studies > Visuelle Kultivierung: Eine empirische Studie am Beispiel der Ägyptischen Revolution 2011
Visuelle Kultivierung: Eine empirische Studie am Beispiel der Ägyptischen Revolution 2011

Visuelle Kultivierung: Eine empirische Studie am Beispiel der Ägyptischen Revolution 2011


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About the Book

Sebastian Gerth entwickelt den Ansatz der Visuellen Kultivierung, welcher die bildliche Komponente der klassischen Kultivierung schärft und mit dem Konzept von Mental Imagery verbindet. Analysiert wird der Einfluss der Online-Bildberichterstattung auf das Bildgedächtnis und die Beurteilung der sozialen Realität. Die Studie ergibt sich v.a. aus der wachsenden Bedeutung von Online-Nachrichtenportalen, der zunehmenden medialen Visualisierung, der Überlegenheit der kognitiven Verarbeitung von Bildern im Vergleich zu verbalen Botschaften und aus Desideraten der empirischen Analyse von Systematiken pressefotografischer Aussagen sowie deren Rezeption und Wirkung.

Table of Contents:
Kultivierungsansatz: Zum Einfluss massenmedialer Inhalte auf mentale Repräsentationen.- Mental Imagery: Mentale Bilder als Strukturmerkmal mentaler Repräsentationen.- Visueller Kultivierungsansatz: Zum Einfluss medialer Bilder auf mentale Repräsentationen.- Cultivation Analysis – Images in our Minds.- Message System Analysis – Pictures in our Media.

About the Author :
Sebastian Gerth ist Referent für Digitalisierung beim Thüringer Kompetenzzentrum Wirtschaft 4.0 in Erfurt und lehrt an der Universität Erfurt.


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Product Details
  • ISBN-13: 9783658199920
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer vs
  • Height: 210 mm
  • No of Pages: 547
  • Returnable: Y
  • Width: 148 mm
  • ISBN-10: 365819992X
  • Publisher Date: 03 Jul 2018
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Eine empirische Studie am Beispiel der Ägyptischen Revolution 2011


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Visuelle Kultivierung: Eine empirische Studie am Beispiel der Ägyptischen Revolution 2011
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